Toronto Condo Sales & Marketing

What I'm sharing with you today is possibly the greatest Muskoka sales video ever produced. This was shared on the CondoOutlet blog earlier in the month and I'm sharing it again here due to N5R.com's work producing it.

I did an interview where I talked about six business trends of 2013 you must know to survive. Today's one-minute segment is where I talk about an essential tool called the Landing Page. It's where your ads redirect.

This is another one-minute segment from an interview that I did. The topic of the series is six business tips you must know to survive marketing in 2013. The segment of the day is about social media. If you're not on social media, I'm not sure how you survived marketing in 2012 let alone how 2013 will treat you.

This is the next one-minute segment of an interview that I did. I was talking about the six business trends you must know to survive marketing in 2013. The segment for today is about apps as an essential tool.

Here's the next one-minute segment from the interview that I did. The series covers six business trends that you must know to survive marketing in 2013. This one is about executing inbound marketing.

Here's the next one-minute clip of an interview I did, where I explained why mobile marketing is necessary to survive marketing in 2013:

N5R.com just released a new short segment as part of a video series. It's called "Follow The Consumer" and it's roughly a minute long. It's one of six business trends you must know to survive in 2013.

As a closing note on our sales video series, here is one that N5R.com produced for Trump International Hotel & Tower, Toronto. It epitomizes our entire philosophy about effective emotional marketing and sales video production.

This video continues in the tradition of the one we looked at yesterday. I am not normally a fan of using building photos as the primary way to sell condos, but this is a big exception. Absolute Towers creates one-of-a-kind structures that people stop to take pictures of. At the same time, as you will see, the video does not stop there. It continues to follow the N5R.com sales video philosophy. What it does especially well is tell a story. It tells the story of how this and other Absolute Towers projects came to be.

This stylish and visually engaging production follows all of the rules previously established in this sales video series. It sells the neighbourhood, it shows the person behind it and his vision, it helps the prospect imagine what it would be like to live there--it sells a lifestyle. What it also does from a company perspective is, using the ticker and text, it connects the viewer to social media. If there is anything as important as creating a great sales video, it's cross-promoting it across all available social media channels. That is where people are looking and spending their time online today. That is where you will reach leads and begin converting them into buyers.

What follows is a corporate video that N5R.com produced for Design Solutions. It's a little over two minutes long and keeps to our sales video philosophy. It moves quickly, shows you examples of the custom-designed products being sold, and shows you the person behind the enterprise. It gives you facts as well as feelings.

Our sales video series resumes with a look at what N5R.com did for Rain Condominiums in Oakville, an Empire community. The video adheres to previously mentioned rules--it shows furnished interiors and uses maps to reveal the surrounding neighbourhood. It also shows you an interview with the man behind the development, and it makes use of music and raindrops to create a feeling. Great ads need real emotional content. Both sides of the brain, logical and emotional, need some attention paid to them.

This is the companion video to the previously posted Secrets Your Ad Agency Will Never Tell You. It continues the discussion of things that other marketing agencies may not mention when quoting projects and executing strategy for your company. See if any of this sounds familiar.

Our sales video series continues with a number that N5R.com produced for Lamb Developments Theatre Park. Last time, we covered the point of telling a story and showing prospects what a fully furnished interior looks like. This time, I want you to pay attention to the exterior shots. Not only are viewers shown the building, but the neighbourhood. When selling a condo, one of the most important things to do is sell the neighbourhood.

Our series of video examples continues with Lamb Developments The King Charlotte. Watch this closely and consider the finer points of selling a condo with a video, because similar rules should apply for static ads as well. The very first thing you see is a furnished room, not a floor plan or building exterior shot. Why? Because your buyers want to imagine what it's like to live in this condo. An effective sales video visually tells such a story.

In today's marketing world, you can't beat a great professional sales video. You can buy an HD camera for under $500 and put a simple recording on Youtube, the second most popular search engine in the world (behind Google, which owns and indexes it). If you pull out all the stops, this is the caliber of sales video you can expect. The only thing to do next is make sure the video circulates: social media, fan pages, blogs like this one.

Is your ad agency on the level? Are they giving you the whole story? Roman Bodnarchuk, Chairman and CEO of N5R.com, would like you to give this some serious thought.