When the local paper mill closed near this small town, its population fell by more than 1100. It hurt the town's tax base so town officials took that as a challenge to launch a campaign to bring new residents in.
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When the local paper mill closed near this small town, its population fell by more than 1100. It hurt the town's tax base so town officials took that as a challenge to launch a campaign to bring new residents in.
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When the local paper mill closed near Smooth Rock Falls, its population fell more than 1100. So town officials looked at it as a challenge to launch a campaign to build new homes and bring new residents in, at bargain basement prices.
Read MoreTopics: Smooth Rock Falls, Ontario, Kapaskasing, Cochrane, steel framed homes, retirement, Timmins
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Topics: Sales and Marketing, marketing automation, Artificial Intelligence, Future Trends, Solutions
Topics: Roman Bodnarchuk, Attracting Canadian Buyers, Sales and Marketing, sales, new features, marketing, marketing automation, business, sales goals, Artificial Intelligence, AI trends, AI
IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts. Breaking this week, the campaign is the latest example of how Toyota agency-of-record Saatchi & Saatchi Los Angeles is using what it calls “creative programmatic.”
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Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinseyGlobal Institute report finds realizing automation’s full potential requires people and technology to work hand in hand.
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