With the advent of social media comes more nuanced ad targeting than ever before. Imagine that every time all your different condo buyers went to the same mall, or went for a walk, they didn't all see the same bus shelter ads or billboards—imagine whatever you saw in these ad spaces is what only that one person sees. An ad just for them, but not their your mailbox or inbox, out there where they're doing your usual thing. That mall, that street, it's called social media and all your customers go there, whether they're real estate investors, condo buyers, new home buyers, anybody. Most of us may be on the same Facebook, for example, but each person's Facebook shows them something different. You can make that work for your sales team. Here are three steps to take when forming your condo social marketing strategy in 2016.
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