Increase Sales – 83% of Sales Depend on the Customer Liking You

Posted by Roman Bodnarchuk on Sep 12, 2016 3:44:01 PM

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 Everyone knows people buy from people they like. Yet, you can’t really like someone you don’t know. You can’t like someone you don’t trust. And that’s exactly why most attempts to sell fail.

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Most entrepreneurs, business owners, and sales professionals push to sell at the first point of connection. A point of connection is the moment a potential buyer engages either with you or your message. Then they’re surprised when the other person is offended.

Remember that junior high dance when you tentatively asked a girl to dance with you. You waited for the slow dance then as soon as you got the girl out on the floor you squeezed her too close and put your hand on her bottom. She went stiff as a board before pulling away and slapping you.

Well, that’s kind of how your potential buyer feels. They gave you an inch and you went for the mile. Because you went too far too fast they turned coat and ran.

Here’s the deal. You don’t have to have a presentation perfected. You don’t need to know the top 100 closing techniques. You do need to understand how to develop relationships.

The key to sales success is your ability to start and develop long-term relationships. Once you accept this fact then you’re better equipped to make relationships. Plus it’s easier to transform those relationships into sales without the other person feeling violated. Sometimes you meet another person and it feels like you’ve known each other your whole life almost instantly.

However, that’s rare. In most cases relationship development is an incremental process. Because it is a process though relationship development is something you can consistently repeat over and over again with each new person from the first point of connection.

Most people are naturally a little guarded with strangers. Ever walked into the local coffee shop in small town America and noticed all eyes went immediately to you? Respect that and allow the other person to discover a reason to want to know you and know more about you.

Of course, most of us are self-centered so we are more interested in someone who has something we want than we are in someone who has something they want to sell us.

Prove they made a good decision when they decided to get to know you by adding value to them and their life. Focus on them, what they want, what they’re interested in, and what they’re looking for. Engage them and allow them to do the talking and the asking.

Relationships are give and take. Far too often sales conversations are nothing but you talking about you and what you have to offer. And that’s exactly why it doesn’t work.

 
Updating your team on the latest inbound tools and techniques, Roman's sales training has managed to not only transform iProperty's sales team to be among the best in the world but numerous others in local and international markets from beginners to experts.
 
Click To Watch A 2 Min Sales Video
  

In just a couple of days of this proven, structured, training -  sessions can help any size team meet their sales goals for continued company growth. Backed by knowledge that has helped Roman oversee $5 Billion dollars of real estate sales around the world, imagine how your team would benefit!

Visit N5R.COM for more information.

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

Sales & Marketing Case study on the World's First Smart City

Posted by Roman Bodnarchuk on Jul 15, 2016 7:30:00 AM

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Be part of the future. Learn how the power of entertainment and video will bring across information and uninterrupted full attention 100-1 times better than any other form of directional communication. Let N5R give you some reserved seating and proudly invite you to the main event

 

 

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Topics: case study

Why Snapchat Is the New LinkedIn for Tech Startups

Posted by Roman Bodnarchuk on May 24, 2016 10:15:48 AM

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Snapchat-QR-Ghost-Code.jpg

These Young Entrepreneurs Are Shaping the Future

ALEX MOAZED, Founder and CEO, Applico explains that Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content to all their followers through the platform's Story feature.

While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. The key indicator that Snapchat has changed is the ability for users to gain fame through Snapchat. DJ Khaled's recent Snapchat mastery is a testament to Snapchat's potential as a content platform.

So what do Snapchat and Linkedin have to do with each other? In the world of startups, there is a lot of overlap. Let me explain. Put yourself in the shoes of a startup founder or employee, investor or tech analyst. These individuals are usually early adopters and tech experimenters. Do you think they would you rather type out a post on Linkedin or fire up their Snapchat camera and go on a Snapstorm (i.e., the Snapchat equivalent of a Tweetstorm)? Writing requires planning and revision, while talking on camera requires maybe some light planning. A string of Snapchat videos is quicker and easier to produce while delivering the same value as a blog post.

Snapchat will become the defacto way for the startup community to share its opinions, network with each other, and conduct business. Yes, Snapchat will be the startup community's preferred business networking tool over Linkedin. Here are five reasons why:

1. Simple way to broadcasting your thoughts

The startup community is a content creation machine. They were early adopters on Twitter and Medium and responsible for those platforms' early growth. For startups, content is a networking and awareness tool. Content helps startups get noticed and grow. The tech community is also an early adopter of Snapchat, not by being there first (college students were there first), but by introducing a new type of behavior on Snapchat. The smart snappers from the tech community approach Snapchat like writing a book. Every snap is an individual thought or chapter in their argument. These snappers are creating a new type of content on Snapchat and sharing their knowledge with their followers.

Compared to other social platforms, Snapchat provides several advantages for the startup community. One, Snapchat's video functionality allows users to click and speak their mind. Twitter requires multiple clicks (not to mention typing) to communicate a thought. Snapchat's advantage over Meerkat and Periscope is that Snapchat content lives for 24 hours. In contrast, live streaming platforms' are built around the idea of content that is now or never. Once a broadcast is over, the fun is really over. Yet Snapchat's 24 hour thought-cycle delivers the spontaneity of live while still allowing content to have a longer shelf life.

2. Compelling users to be genuine and succinct

Some people are naturally good at Snapchat, others are not. However, with a little preparation (pencil planning) and a strong point-of-view anyone, can become a better Snapper. This platform dynamic incentives people to become better Snappers or people will stop watching.

In the world of startups, being genuine and opinionated is key. Let's take the example of a startup founder trying to network with an investor on Snapchat. Simply sending a snap asking for a meeting won't result in anything. However, engaging with the investor's posts and offering valuable commentary will get you noticed. Compare the Snapchat approach to sending a cold 'connect' request on Linkedin. Linkedin notifications get ignored all the time. However, a Snapchat video response will most likely be seen because a user receives far fewer notifications on Snapchat compared to Linkedin. This won't be true forever, so now is a great time to get started on Snapchat. Maximize your advantage on the platform while you still can.

3. Networking with 'takeovers'

An easy way to deepen business relationships is by partnering up with a contact for content development, i.e. offering to interview a contact and create a blog post about their business. The same is true on Snapchat. You can reach out to an important contact and offer them a takeover of your Snapchat account so they can deliver their thoughts on a particular topic. At the end of their Snap takeover, you snap a picture of their Snapcode so your followers can follow them. It's a win-win strategy.

4. New creation tools, new content types

Snapchat is king when it comes to product features. Some key product milestones include Snapchat stories, geofilters, and 3d stickers. While the tools may seem limited, their potential is nearly limitless. Snapchat's approach to content creation is more versatile and allows for more creativity than Linkedin's primary creation tools. On Linkedin, users post blog articles. Boring. On Snapchat, the camera offers unlimited possibilities.Text overlays, audio commentary and even emojis let snappers provide provide additional perspective to what is in the camera's view. While the pixel quality on Snapchat isn't the greatest, the versatility makes the content creation, distribution, and consumption experience more enjoyable and effective compared to Linkedin.

On Snapchat, the content disappears in 24 hours so you can spend less time worrying about making your post perfect. This allows you to spend more time posting content that hopefully ties into your story and brings your viewers along for the ride.

5. A hotbed of early adopters

Lastly, Snapchat is where all the early adoption action in social is happening right now.

Snapchat is still in its infancy. The users you acquire now are going to "cost" you a lot less now than they will in the future. Whether you want to use Snapchat for personal or business reasons, that's up to you. Finding your happy medium will be a work-in-progress, but there's no better time to start than RIGHT NOW!

Quick tips on building a Snapchat following.

  • Add friends through the phonebook option on Snapchat
  • Update FB, IG, and Twitter profile pictures to your Snapchat code picture .
  • Promote people to follow you on Snapchat through status updates on other social media platforms
  • Don't underestimate the power of adding people in-person. Instead of getting someone's phone number or email...become Snapchat friends.

If you want a more in-depth list of pointers, check out Gary Vaynerchuck's post on Snapchat.

And of course, don't forget to add me on Snapchat.

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Top Three Marketing Strategies for 2016

Posted by Roman Bodnarchuk on Jan 26, 2016 2:31:51 PM

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1) The best influencer marketing campaigns are on YouTube

Dollar for dollar, our research shows that YouTube has the best ROI above any other social platform.  As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. So if you are not represented there, you’re missing a big part of the market. And it’s incredibly affordable if done right.

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Why it’s important: Unlike with other forms of advertising, sponsoring a video with YouTube influencers gives you three things that move the needle. First, if you’ve chosen the right influencer, you’ll have access to a massive subscribed audience of fans that are emailed and notified of the influencer’s videos.

Second, you can place clickable links in the video and in the comments for immediate calls to action (e.g. get more information, buy this product, subscribe to my newsletter, etc.).

Third, because it’s the world’s second largest search engine and Google  search results are increasingly surfacing videos, the value of the video lives has a long shelf life. Some of our influencer videos are still paying off after three years on YouTube.

Advice: Finding the right YouTube influencers is the most challenging step. We like to test 5 – 10 influencers first to understand their ability to move product or generate leads. But once you find the right influencers on YouTube, you will find they have a far better ROI than any other form of marketing or advertising.

Expect to pay between $0.10 and $0.15 per average video view for a dedicated video, less if you work with an influencer agency (due to renegotiated rates) or sponsor a review segment within a video.

 

2) Advocate Marketing will turn your company’s best customers into a referral and review machine

Research shows most purchase decisions are more informed than ever before. Buyers are not waiting for a company to give them the information they need, they’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement.

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Why it’s important: Referrals from current customers are the best marketing method to obtaining customers at the lowest cost. The next highest ROI comes from authentic and visible testimonials on 3rd party sites like Amazon. Advocate marketing taps into both methods to significantly increase revenue with relatively low effort.

Advice: For our clients, we use a gamified community platform from influitive to unite our client’s most engaged customers. How do we know whom to recruit? We survey their customers and ask them about their experience using our clients’ products or services and their willingness to share their opinions. Anyone answering 7 or above, we recruit into the community.

Then, we use points to reward people for doing challenges like post an honest review on Amazon, refer 5 friends and write about us on your blog. After a number of challenges have been completed, the community member can spend those points to get prizes like Amazon gift cards, iPads, and other items that appeal to the community.

 

3) Facebook video ads are dominating social media advertising conversions

Facebook video ads are dominating conversion rates for our clients. Because Facebook allows you to upload a current customer or lead list to create “lookalike” audiences that are constantly self-optimizing, these video ads quickly educate the right target audience with the right message. Then, when they visit your web page (from a conversion event on Facebook) you create a bigger “look-a-like” audience because Facebook understands the type of person that is converting and then looks for more people like them.

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Why it’s important: I’ve been critical of banner ads in the past, in our experience they don’t convert well. But Facebook has taken ads to a new level, inserted them into our daily streams and made them relevant. Facebook video ads, if done well, are among the best of the best.

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Topics: marketing ideas

Why a Sales Video is Your #1 Sales & Marketing Tool

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Imagine you are tasked to turn around the sales of the world’s largest real estate project. What if you were not asked to just turn around the sales of a large condo project, but an entire new smart city? Introducing Wave City Center, the world’s first Smart City.  Presenting N5R’s biggest challenge in 16 years, how to double sales in the world’s largest real estate project in less than 90 daysTo learn how we doubled sales in less than 90 days, in Delhi India, you must watch this video series.We've shot over 500 sales videos in 15 countries and 5 continents. Watch one of our favourites.In this video, find out:
  • Why a professional sales video is your number 1 sales & marketing tool
  • Only 1 out of every 100 people who visit your website will ever come into your office. Find out what to do with the other 99 

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The Ultimate Sales & Marketing Case Study

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Imagine you are tasked to turn around the sales of the world’s largest real estate project. What if you were not asked to just turn around the sales of a large condo project, but an entire new smart city? Introducing Wave City Center, the world’s first Smart City. Presenting N5R’s biggest challenge in 16 years, how to double sales in the world’s largest real estate project in less than 90 days.

To learn how we doubled sales in less than 90 days, in Delhi India, you must watch this video series.

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DOUBLE YOUR SALES THIS QUARTER

Posted by Roman Bodnarchuk on Aug 13, 2015 3:00:00 PM

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Screen_Shot_2015-08-12_at_11.18.56_AM-1

DOUBLE SALES THIS QUARTER GUARANTEED

Digital launch marketing campaigns break sales records. Find out how we have done it successfully in over 150 projects, 15 countries, on 5 continents.

Lovable Marketing Campaigns is an eBook that walks you through all aspects of digital marketing with a focus on mass lead generation through:

  • Email campaigns
  • Blogging
  • Social Media
  • Search Engine Optimization, and
  • Marketing Analytics.

Watch this video to learn more about our Digital Marketing Training: 

On the download page you can ask me questions. I want to help you attain explosive sales results in 2015!

I look forward to meeting with you,

ROMAN-SIG

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10 Biggest Condo Sales & Marketing Mistakes

Posted by Roman Bodnarchuk on Aug 11, 2015 2:13:00 PM

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Screen_Shot_2015-08-11_at_9.51.53_AM

Top 10 Sales & Marketing Mistakes

Typical ad campaigns don't break sales records; digital launch marketing campaigns do. Find out how we have done it successfully in over 150 projects, 15 countries, on 5 continents.

You need a powerful, integrated, sales and marketing strategy that sells homes quickly with a pay-per-performance digital marketing campaign.

Introducing N5R's 2016 Developer's Guide which will take you through proven solutions that will help your sales and marketing team avoid the top 10 most common sales and marketing mistakes.

Watch this video to learn more.

Explode your sales in 2016 by avoiding these common mistakes:

  1. An empty sales office
  2. Trying to sell with logic
  3. Thinking your market is homogeneous
  4. Wasting your media budget
  5. Hit-or-miss ad campaigns
  6. Having no story
  7. Letting prospects get away
  8. Believing that blogs and social media are inessential
  9. Ignoring outside brokers
  10. Not realizing who makes the purchasing decisions

To download the ebook, click the link below.

On the download page you can ask me questions. I want to help you attain explosive sales results in 2016!

I look forward to meeting with you,

ROMAN-SIG

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YouTube Sales Tip: Address Market Segments

Posted by Roman Bodnarchuk on May 12, 2015 7:29:46 AM

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YouTube Sales Tip:

YouTube is the number 2 search engine in the world and you can use it in some interesting ways.

Maximizing multiple YouTube accounts

If you have more than one YouTube sales account, you can upload the same sales video to both accounts but label them very differently. This way, if you have two different markets, you can target both individually.

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Addressing multiple market segments

Many industries have more than one market segment. Know what they are for your industry, and describe your video in ways that will appeal uniquely to each market segment.

Investors and First-time buyers

For example, in the condo real estate business, one market segment is comprised of investors, so one of the descriptions would be all about why investors are going to love this project.

Another market segment is first-time buyers, and the same video that was labelled for investors could be uploaded to another YouTube sales account, with a description all about why a first-time buyer would love the project.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

DOWNLOAD THE FIRST THREE CHAPTERS

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Topics: 2011 real estate

N5R: The Importance of Smart Phone Optimizing Your Website

Posted by Dmytro Matvisyk on Apr 21, 2015 12:32:35 AM

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n5r

Many business' tend to forget the importance of smart phone optimization.

Remember, consumers are not using their desktops, or even the relatively new tablet as often as their smart phones. As technology adapts - we see how the tablet is becoming an almost outdated source of reaching the consumer. If your website doesn't look as good - if not better on mobile than it does when someone were to key in your domain into their desktop browser then you can guarantee the loss of a potential lead.

Read the Full Report Here:

http://www.cmo.com/content/dam/CMO_Other/ADI/Video_Benchmark_Q3_2014/video_benchmark_report-2014.pdf

 

At N5R - we stress the importance of an online sales video optimized for smart phones. This is because as Adobe's latest Bench-mark report revealed video consumption is up 53% on mobile from last year and has overtaken tablet streaming by 13%.

However, remember that on 26.6% of those videos reached 75% completion - which means it is important to get your pitch across quickly and in a manner that keeps the viewer engaged. 5 minutes is usually ideal. 

If your team can create, optimize, and reach your target audience on their smart phones then you are set up for success!  

VISIT N5R.COM FOR MORE INFORMATION

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Topics: 2015