Challenge
- To sell 60 unbuilt condominium units in an over-saturated market within a 90 day period.
- Develop “Essex II” Contest
- Promote contest to targeted database of 50,000 postal and email address using N5R’s MyMail Direct Mail program
- Announce contest to N5R permission database
- Invite recipient to unique, personalized website
- Pre-populate entry form to lower abandon rate
- Include prospecting survey to qualify leads, high quality leads sent to sales reps for immediate follow up.
- 3,510 total contest entrants
- Over 80% site visitors entered the contest
- 33% open rate on N5R database email
- .55% CTR rate on N5R database email
- 370 contest entrants subsequently visited sales centre
- 50+ units sold during contest
