The Biltmore

Phoenix, Arizona

For this condo conversion located in uptown Phoenix, the objective was to sell out quicker than the Peninsula.

The program developed contained PR (resulting in many feature stories in print and on television) compelling advertising, direct mail, customized emails and more.

The result—a world record $90 million dollars worth of condos sold in 90 minutes, with thousands of prospective buyers cross-sold to other properties, resulting in more sell-outs