Essex II

Toronto, Ontario

For this new build condominium, the objective was to sell 60 units prior to build within a 90 day period. To move that many units in a short timeframe, N5R developed a highly targeted approach using direct and permission-based email marketing.

Fueling this was a contest that allowed for the capture of qualified leads via a survey and subsequent referral directly to the sales team.

The result—370 contests entrants visited the sales center, and 50 bought a condo during the time period.