Tremblant

Challenge

  • To solidify awareness of Tremblant as a premier resort property and build a permission database of qualified leads.

Solution

  • Develop online contest
  • Promote contest via direct mail postcards, inviting recipient to visit their personalized website
  • Announce contest to N5R’s permission list
  • Host online investment trivia game for bonus entries
  • Include refer-a-friend marketing component
Results
  • 72 hours after mailing, Tremblant sees a 6% response rate, growing to 30% over the course of the campaign
  • Thousands of entrants entered through refer-a-friend component
  • 55% indicated interest in purchasing a Tremblant property
  • 57% indicated interest in learning more about the resort
  • 74% opted-in to receive future emails from Tremblant