Marketing campaign always starts with the building awareness stage. You want potential clients to know who you are and what you do. This is the time where online content comes into play.
When the new Trump International Hotel and Tower in Toronto was being build it hit a wall with not having any awareness to the building. N5R was able to jump in and looked at what style of content was best fitted to building awareness for the Trump Tower. It was decided that the best course of action was to create a video that was displayed in multiple locations including the sales suite, website and the hotel channel. 
The ability to create online content that will help educate and inform potential clients allows for you to hit the ground firmly and be ready to run. One of the best ways push content out is through social media. Social media helps a large amount when it comes to building awareness. With so many people entranced with social media, the one thing they love to do is to share content that they find relevant and interesting.
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