These Young Entrepreneurs Are Shaping the Future

While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. The key indicator that Snapchat has changed is the ability for users to gain fame through Snapchat. DJ Khaled's recent Snapchat mastery is a testament to Snapchat's potential as a content platform.

So what do Snapchat and Linkedin have to do with each other? In the world of startups, there is a lot of overlap. Let me explain. Put yourself in the shoes of a startup founder or employee, investor or tech analyst. These individuals are usually early adopters and tech experimenters. Do you think they would you rather type out a post on Linkedin or fire up their Snapchat camera and go on a Snapstorm (i.e., the Snapchat equivalent of a Tweetstorm)? Writing requires planning and revision, while talking on camera requires maybe some light planning. A string of Snapchat videos is quicker and easier to produce while delivering the same value as a blog post.

Snapchat will become the defacto way for the startup community to share its opinions, network with each other, and conduct business. Yes, Snapchat will be the startup community's preferred business networking tool over Linkedin. Here are five reasons why:

1. Simple way to broadcasting your thoughts

The startup community is a content creation machine. They were early adopters on Twitter and Medium and responsible for those platforms' early growth. For startups, content is a networking and awareness tool. Content helps startups get noticed and grow. The tech community is also an early adopter of Snapchat, not by being there first (college students were there first), but by introducing a new type of behavior on Snapchat. The smart snappers from the tech community approach Snapchat like writing a book. Every snap is an individual thought or chapter in their argument. These snappers are creating a new type of content on Snapchat and sharing their knowledge with their followers.

Compared to other social platforms, Snapchat provides several advantages for the startup community. One, Snapchat's video functionality allows users to click and speak their mind. Twitter requires multiple clicks (not to mention typing) to communicate a thought. Snapchat's advantage over Meerkat and Periscope is that Snapchat content lives for 24 hours. In contrast, live streaming platforms' are built around the idea of content that is now or never. Once a broadcast is over, the fun is really over. Yet Snapchat's 24 hour thought-cycle delivers the spontaneity of live while still allowing content to have a longer shelf life.

2. Compelling users to be genuine and succinct

Some people are naturally good at Snapchat, others are not. However, with a little preparation (pencil planning) and a strong point-of-view anyone, can become a better Snapper. This platform dynamic incentives people to become better Snappers or people will stop watching.

In the world of startups, being genuine and opinionated is key. Let's take the example of a startup founder trying to network with an investor on Snapchat. Simply sending a snap asking for a meeting won't result in anything. However, engaging with the investor's posts and offering valuable commentary will get you noticed. Compare the Snapchat approach to sending a cold 'connect' request on Linkedin. Linkedin notifications get ignored all the time. However, a Snapchat video response will most likely be seen because a user receives far fewer notifications on Snapchat compared to Linkedin. This won't be true forever, so now is a great time to get started on Snapchat. Maximize your advantage on the platform while you still can.

3. Networking with 'takeovers'

An easy way to deepen business relationships is by partnering up with a contact for content development, i.e. offering to interview a contact and create a blog post about their business. The same is true on Snapchat. You can reach out to an important contact and offer them a takeover of your Snapchat account so they can deliver their thoughts on a particular topic. At the end of their Snap takeover, you snap a picture of their Snapcode so your followers can follow them. It's a win-win strategy.

4. New creation tools, new content types

Snapchat is king when it comes to product features. Some key product milestones include Snapchat stories, geofilters, and 3d stickers. While the tools may seem limited, their potential is nearly limitless. Snapchat's approach to content creation is more versatile and allows for more creativity than Linkedin's primary creation tools. On Linkedin, users post blog articles. Boring. On Snapchat, the camera offers unlimited possibilities.Text overlays, audio commentary and even emojis let snappers provide provide additional perspective to what is in the camera's view. While the pixel quality on Snapchat isn't the greatest, the versatility makes the content creation, distribution, and consumption experience more enjoyable and effective compared to Linkedin.

On Snapchat, the content disappears in 24 hours so you can spend less time worrying about making your post perfect. This allows you to spend more time posting content that hopefully ties into your story and brings your viewers along for the ride.

5. A hotbed of early adopters

Lastly, Snapchat is where all the early adoption action in social is happening right now.

Snapchat is still in its infancy. The users you acquire now are going to "cost" you a lot less now than they will in the future. Whether you want to use Snapchat for personal or business reasons, that's up to you. Finding your happy medium will be a work-in-progress, but there's no better time to start than RIGHT NOW!

Quick tips on building a Snapchat following.

• Add friends through the phonebook option on Snapchat
• Update FB, IG, and Twitter profile pictures to your Snapchat code picture .
• Promote people to follow you on Snapchat through status updates on other social media platforms
• Don't underestimate the power of adding people in-person. Instead of getting someone's phone number or email...become Snapchat friends.

If you want a more in-depth list of pointers, check out Gary Vaynerchuck's post on Snapchat.

And of course, don't forget to add me on Snapchat.

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

1) The best influencer marketing campaigns are on YouTube

Dollar for dollar, our research shows that YouTube has the best ROI above any other social platform.  As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. So if you are not represented there, you’re missing a big part of the market. And it’s incredibly affordable if done right.

Why it’s important: Unlike with other forms of advertising, sponsoring a video with YouTube influencers gives you three things that move the needle. First, if you’ve chosen the right influencer, you’ll have access to a massive subscribed audience of fans that are emailed and notified of the influencer’s videos.

Second, you can place clickable links in the video and in the comments for immediate calls to action (e.g. get more information, buy this product, subscribe to my newsletter, etc.).

Third, because it’s the world’s second largest search engine and Google  search results are increasingly surfacing videos, the value of the video lives has a long shelf life. Some of our influencer videos are still paying off after three years on YouTube.

Advice: Finding the right YouTube influencers is the most challenging step. We like to test 5 – 10 influencers first to understand their ability to move product or generate leads. But once you find the right influencers on YouTube, you will find they have a far better ROI than any other form of marketing or advertising.

Expect to pay between $0.10 and $0.15 per average video view for a dedicated video, less if you work with an influencer agency (due to renegotiated rates) or sponsor a review segment within a video.

2) Advocate Marketing will turn your company’s best customers into a referral and review machine

Research shows most purchase decisions are more informed than ever before. Buyers are not waiting for a company to give them the information they need, they’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement.

Why it’s important: Referrals from current customers are the best marketing method to obtaining customers at the lowest cost. The next highest ROI comes from authentic and visible testimonials on 3rd party sites like Amazon. Advocate marketing taps into both methods to significantly increase revenue with relatively low effort.

Advice: For our clients, we use a gamified community platform from influitive to unite our client’s most engaged customers. How do we know whom to recruit? We survey their customers and ask them about their experience using our clients’ products or services and their willingness to share their opinions. Anyone answering 7 or above, we recruit into the community.

Then, we use points to reward people for doing challenges like post an honest review on Amazon, refer 5 friends and write about us on your blog. After a number of challenges have been completed, the community member can spend those points to get prizes like Amazon gift cards, iPads, and other items that appeal to the community.

3) Facebook video ads are dominating social media advertising conversions

Facebook video ads are dominating conversion rates for our clients. Because Facebook allows you to upload a current customer or lead list to create “lookalike” audiences that are constantly self-optimizing, these video ads quickly educate the right target audience with the right message. Then, when they visit your web page (from a conversion event on Facebook) you create a bigger “look-a-like” audience because Facebook understands the type of person that is converting and then looks for more people like them.

Why it’s important: I’ve been critical of banner ads in the past, in our experience they don’t convert well. But Facebook has taken ads to a new level, inserted them into our daily streams and made them relevant. Facebook video ads, if done well, are among the best of the best.

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

DOUBLE SALES THIS QUARTER GUARANTEED

Digital launch marketing campaigns break sales records. Find out how we have done it successfully in over 150 projects, 15 countries, on 5 continents.

Lovable Marketing Campaigns is an eBook that walks you through all aspects of digital marketing with a focus on mass lead generation through:

• Email campaigns
• Blogging
• Social Media
• Search Engine Optimization, and
• Marketing Analytics.

Watch this video to learn more about our Digital Marketing Training: 

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

Top 10 Sales & Marketing Mistakes

Typical ad campaigns don't break sales records; digital launch marketing campaigns do. Find out how we have done it successfully in over 150 projects, 15 countries, on 5 continents.

You need a powerful, integrated, sales and marketing strategy that sells homes quickly with a pay-per-performance digital marketing campaign.

Introducing N5R's 2016 Developer's Guide which will take you through proven solutions that will help your sales and marketing team avoid the top 10 most common sales and marketing mistakes.

Watch this video to learn more.

Explode your sales in 2016 by avoiding these common mistakes:

1. An empty sales office
2. Trying to sell with logic
3. Thinking your market is homogeneous
4. Wasting your media budget
5. Hit-or-miss ad campaigns
6. Having no story
7. Letting prospects get away
8. Believing that blogs and social media are inessential
9. Ignoring outside brokers
10. Not realizing who makes the purchasing decisions

To download the ebook, click the link below.

On the download page you can ask me questions. I want to help you attain explosive sales results in 2016!

I look forward to meeting with you,

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

YouTube Sales Tip:

YouTube is the number 2 search engine in the world and you can use it in some interesting ways.

Maximizing multiple YouTube accounts

If you have more than one YouTube sales account, you can upload the same sales video to both accounts but label them very differently. This way, if you have two different markets, you can target both individually.

Addressing multiple market segments

Many industries have more than one market segment. Know what they are for your industry, and describe your video in ways that will appeal uniquely to each market segment.

Investors and First-time buyers

For example, in the condo real estate business, one market segment is comprised of investors, so one of the descriptions would be all about why investors are going to love this project.

Another market segment is first-time buyers, and the same video that was labelled for investors could be uploaded to another YouTube sales account, with a description all about why a first-time buyer would love the project.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

Learn how to avoid the 10 biggest sales and marketing mistakes and launch record-breaking sales in 2015!

You need a powerful, integrated, sales and marketing strategy that sells homes quickly with a pay-per-performance online marketing campaign.

INTRODUCING THE 2015 DEVELOPER'S GUIDE

This ebook will take you  through proven solutions that will help your sales and marketing team avoid the...

10 biggest sales and marketing mistakes

1. An empty sales office
2. Trying to sell with logic
3. Thinking your market is homogeneous
4. Wasting your media budget
5. Hit-or-miss ad campaigns
6. Having no story
7. Letting prospects get away
8. Believing that blogs and social media are inessential
9. Ignoring outside brokers, and
10. Not realizing who makes the purchasing decisions.

On the download page you can ask me questions. I want to help you attain explosive sales results in 2015!

I look forward to meeting you,

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

Get Rid of Negativity

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

1. Introduction: It’s not your market, it’s your marketing
2. Get rid of negativity
3. Always do your research
4. Sell to women first
5. Book the next meeting before they leave the room

Getting rid of negativity

I believe that how I feel is all up to me. It’s you that consumers are buying and if you’re positive and you focus on those positive emotions they will want to buy.

Would you want to hang out with a friend that’s negative, whiny and complaining? Nobody wants to be with a person like that. When you get a negative person and a positive person together, the negative person sucks the life out of the positive one. I don’t care if you’re Tony Robbins positive. If you put Tony Robbins in front of Negative Nancy, she will suck the positive energy right out of him.

Avoid negative people

You’ve got to be careful about who you hang around with. If you own a business or manage a department, you should only hire people with a positive attitude, and there should be no negative talk in your office. And if you work in an office where there’s a negative person, stay away from him as much as you can.

People that spew negative thoughts have the power to hurt your family and kill your dreams because they can detract from your success or the success of your business.

Learning positive state of mind from athletes

You are like an athlete. Athletes are very careful about what they put into their bodies because it affects their physical performance, and you need to be very careful about what you listen to because it can affect your performance too.

Customers respond to your attitude

They want to feel your positivity and that you care about them. What you are doing and what you are saying is going to affect their decision to buy. This is why having a brand that conveys a positive message is so vital, because it’s that message that customers are really buying.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

Introduction: It’s Not Your Market, It’s your Marketing

Don’t let the media nonsense get to you.

If you think about the media, those papers get thinner and thinner every day. If I was in a declining industry and every week they were laying off people in my organization and paying journalists less and less, I’d be pretty negative too. That’s why the press is negative about the economy. Don’t believe them. There’s more wealth today than at any other time in history. Global stock markets are at all-time highs. Even US Real Estate, which experienced the biggest fall since the Great Depression, is back to more balanced levels. Within a year or two, they’ll be back at all-time highs.

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry launches a short series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving your state of mind for results.

1. Introduction: It’s Not The Market. It’s Your AI Marketing.

2. Get rid of negativity

3. Always do your research

4. Sell to women first

5. Book the next meeting before they leave the room

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

 How To Sell Real Estate In A Changing Market

The world is changing. Just think about the tragedy that happened at the Boston Marathon, April 15th, 2013. This impacts all of us, every day, in terms of how we sell. September 11th, 2001, for example, completely changed business.

Change your conversation

In resort real estate, we were selling about $1 billion a year, but to keep this up our conversations immediately had to change. We never talked about investment after that.

Talk about lifestyle, not investment

Instead it was about lifestyle and quality of life. Still, for many years we watched the US real estate market fall every single month. How do you sell in that environment? You talk about pride of ownership. It’s about the clients’ home. It’s about their family. It’s about the greatest moments of their life.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

For more blogs on this topic:  http://www.n5r.com/condo-mastery-Increase-Condo-sales

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON

This success story was initiated by a man named Lou Pearlman.

Starting the Boy Band

When I first met Lou he was a very successful entrepreneur.

He made his money on Goodyear blimps and owned a publicly traded company, but his vision was to start a boy band. I didn’t understand why a person would go from owning a publicly traded company to wanting to start a boy band, but he had his reasons. His cousin was Art Garfunkel from Simon and Garfunkel and he had always been very envious of him. He had more money than his cousin, but Art always had way better parties.

What was the motivation?

It’s an interesting motivation, but sometimes your buyers have unusual motivations too. Sometimes we think they’re concerned about price, or quality, but it’s really about something else. For Lou Pearlman, the motivation was jealousy, and because of it, he created a little band called the Backstreet Boys. He was in Orlando, Florida, which was a great place to start. Disney was there, and along with it lots of kids. Lou had never been in the music industry, but he was a brilliant businessman, and when I walked into his office he had plenty of charts and graphs already set up. He really educated me on how you make money in the music business. He knew that, from a business perspective, in order to become successful, he had to create a band that teenage girls would embrace.

Courtesy: instagram.com/backstreetboys

Understanding the teenage girl persona

This was back in the early ‘90s when the Internet was just catching wind. There wasn’t any high-speed Internet. It was very basic, almost unrecognizable to what we have today. But there were news groups and chat groups, and Lou knew that these teenage girls would embrace an Internet campaign because they were already using them. Teenage girls figured out news groups and chat groups before anyone else.

Marketing to teenage girls with direct messaging

So we started an online promotion through these groups, just like you would with LinkedIn and Facebook today, and we confirmed what Lou already knew, that people who used news and chat groups were interested in music. From them we were able to create a database of 3.5 million teenage girls around the world. We did this country-by-country with an automated email system.

Capturing detailed data from the registration site

When a teenage girl registered with our site, backstreetboys.com, we were able send them an email that was very relevant to them. For instance, one of the questions we asked during the registration was, “Who is your favourite band member?” If they said AJ, they would only receive emails that would come from AJ. If, for example, we knew that you lived in Berlin, we only messaged you when we knew the band was going to be putting on a concert in Berlin. If we were putting on a show in a Berlin shopping mall, we would email every teenage girl in our database who lived in Berlin, and that email would come from her favourite band member.

Personalized email messages

The email would be short and sweet. It would simply say, “Hey, I’m arriving on American Airlines flight number,” whatever the flight number was, “in Terminal 3. I’d love to see you. Can you meet me?”

On average every girl that we emailed would forward it to 40 other people. We managed to create riots at these airports, even though the Backstreet Boys had never sold an album.

Launch Marketing and creating demand

It was all about launch marketing and creating demand. At the time we had to figure out who all of the media were, who were the local radio stations and who the local TV stations were in each city. Remember what life was like before Google? We actually had to call around in order to find that information.

The media would show up with their cameras. They usually couldn’t tell what was going on, but they could see all these screaming teenage girls. The boys would walk off the plane and it would look like the Beatles had arrived. All of a sudden they were getting front-page cover stories and news segments.

Staying connected with timely personal messaging

The day after such an event another email would automatically be sent to all those girls from AJ, apologising and saying, “Sorry I didn’t get to talk to you. There were so many people. It was crazy. But would you be so kind as to call your favourite radio station and ask them to play our song?” That was how we got a number one song in every market we went into.

Incremental growth of demand and merchandise

Three weeks later, we’d come back and book a small venue and we’d sell that out. Three months after that, we’d come back and sell out a bigger venue. We created a system for sales and were able to do over $1 billion in merchandise sales.

You can do it too!

All of this was about using the latest available technology, creating a database, creating relevant communication and building brands.

Learn more from my book: "Millon Dollar Minute" 

More blogs llike this one: http://www.n5r.com/blog/surprising-insight-of-marketing-campaigns

It's Not The Market. It's Your AI Marketing.

www.n5r.ai · 10X AI News · WisdomClone.ai

© 2026 N5R.ai · Toronto, ON