How To Sell Real Estate In A Changing Market

The world is changing. Just think about the tragedy that happened at the Boston Marathon, April 15th, 2013. This impacts all of us, every day, in terms of how we sell. September 11th, 2001, for example, completely changed business.

Change your conversation

In resort real estate, we were selling about $1 billion a year, but to keep this up our conversations immediately had to change. We never talked about investment after that.

Talk about lifestyle, not investment

Instead it was about lifestyle and quality of life. Still, for many years we watched the US real estate market fall every single month. How do you sell in that environment? You talk about pride of ownership. It’s about the clients’ home. It’s about their family. It’s about the greatest moments of their life.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

For more blogs on this topic:  http://www.n5r.com/condo-mastery-Increase-Condo-sales

HOW TO MAKE LEADS TRACKABLE IN REAL TIME

In a changing world, we are always looking for a new way to find out more and more about the customer and to develop new leads. Many marketers still have an outdated way of thinking, planning, and developing their marketing plans.

THE GOAL: to successfully be able to track leads and gather useful, accurate data about your prospects.

BUT HOW DO YOU DO THAT?

First, and perhaps one of the most useful tips is to focus your budget. Write down what you expect your cost-per-lead to be. 

simple enough right? But by tracking information you can produce real-results. 

We also already know prospects have an on demand mentality, want real time customer service and want the bar raised when it comes to condo expectations.

So how do you land a sale with the bar raised so high? Use your resources! There are so many different software programs, websites and different technology dedicated to building and finding out more about leads that will help you land that precious sale. 

YOU CAN FIND OUT MORE ON TRACKING LEADS, AND NAMES OF USEFUL SOFTWARE BY DOWNLOADING A FREE CHAPTER OF ROMAN BODNARCHUK'S - "IT'S NOT THE MARKETING, IT'S YOUR MARKET" AT N5R.COM, WITH THE OPTION TO PURCHASE.