Introduction: It’s Not Your Market, It’s your Marketing

Don’t let the media nonsense get to you.

If you think about the media, those papers get thinner and thinner every day. If I was in a declining industry and every week they were laying off people in my organization and paying journalists less and less, I’d be pretty negative too. That’s why the press is negative about the economy. Don’t believe them. There’s more wealth today than at any other time in history. Global stock markets are at all-time highs. Even US Real Estate, which experienced the biggest fall since the Great Depression, is back to more balanced levels. Within a year or two, they’ll be back at all-time highs.

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry launches a short series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving your state of mind for results.

1. Introduction: It’s Not the Market, It’s Your Marketing

2. Get rid of negativity

3. Always do your research

4. Sell to women first

5. Book the next meeting before they leave the room

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!

HOW TO MAKE LEADS TRACKABLE IN REAL TIME

In a changing world, we are always looking for a new way to find out more and more about the customer and to develop new leads. Many marketers still have an outdated way of thinking, planning, and developing their marketing plans.

THE GOAL: to successfully be able to track leads and gather useful, accurate data about your prospects.

BUT HOW DO YOU DO THAT?

First, and perhaps one of the most useful tips is to focus your budget. Write down what you expect your cost-per-lead to be. 

simple enough right? But by tracking information you can produce real-results. 

We also already know prospects have an on demand mentality, want real time customer service and want the bar raised when it comes to condo expectations.

So how do you land a sale with the bar raised so high? Use your resources! There are so many different software programs, websites and different technology dedicated to building and finding out more about leads that will help you land that precious sale. 

YOU CAN FIND OUT MORE ON TRACKING LEADS, AND NAMES OF USEFUL SOFTWARE BY DOWNLOADING A FREE CHAPTER OF ROMAN BODNARCHUK'S - "IT'S NOT THE MARKETING, IT'S YOUR MARKET" AT N5R.COM, WITH THE OPTION TO PURCHASE.