YouTube is the number 2 search engine in the world and you can use it in some interesting ways.
If you have more than one YouTube sales account, you can upload the same sales video to both accounts but label them very differently. This way, if you have two different markets, you can target both individually.
Many industries have more than one market segment. Know what they are for your industry, and describe your video in ways that will appeal uniquely to each market segment.
Investors and First-time buyers
For example, in the condo real estate business, one market segment is comprised of investors, so one of the descriptions would be all about why investors are going to love this project.
Another market segment is first-time buyers, and the same video that was labelled for investors could be uploaded to another YouTube sales account, with a description all about why a first-time buyer would love the project.
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
Topics: 2011 real estate
Own A Spot at Glasgow International
If you’ve ever had to leave your car at the airport when taking a trip, you know how costly it is to park right at the airport for convenience. For that reason, nearby off-site parking is a good alternative that many people prefer.
Now what if you were fortunate enough to own a piece of one of those nearby off-site parking lots? That would be a game changer, don’t you think?”
What if you could own a parking spot at one of the UK’s busiest airports?
Fasten Your Seat Belts - Through a UK developer contact we’ve worked with several times before, we have an offer to share with you of an alternative investment opportunity in airport parking at Glasgow’s International Airport in Scotland. This investment opportunity has only recently become available, and it offers a hassle-free, totally hands-off experience for investors.
It offers title deeds and a fixed return of 8% for the first two years paid at the beginning of each year and expected returns that will be higher in the years that follow.
The investment in airport parking comes with a fixed return of 8% the first two years.
Investment Background: Glasgow International Airport is Scotland’s second busiest airport after Edinburgh Airport and one of the busiest airports in the UK. Last year it had almost 7.4 million passengers and is also growing rapidly.
Over £200 million, approximately $359 million CAD, has been invested in the last 10 years, and the airport has reported 20 consecutive months of growth with over 700,000 passengers travelling through its doors per month!
Glasgow Airport already has a severe shortage of long-term parking spaces, and due to the forecasted rise in passenger numbers, demand for long-term parking will soon be far greater than the existing supply. Passenger numbers are projected to be over 24 million by 2030.
Existing car parking spaces, which have been serving Glasgow Airport for over 15 years, have now been released for sale with some attractive terms to purchase and then lease them back. Spaces for sale are located in Car Park 3, one of the two closest parking lots available to the airport.
The developer has just acquired Car Park 3, and it is currently being given the five-star treatment. There’s a full refurbishment underway with new offices, CCTV, new tarmac surfacing and a space-age waiting room. That will bring this property up to the high standards and appraised values that are already found in Car Parks 1 & 2.
The Opportunity - Here’s what you need to know about this offering:
Six-Year Lease Back: The initial lease is six years. After that, you’ll be offered a new lease or the option to manage the investment yourself. Given that weekly rental rates for parking are expected to increase (Do they EVER go down?), the returns to the investor should increase over time.
Lease back your space to the operator, and for the first two years, you are guaranteed an 8% net rental income, paid to you annually, in full, at the beginning of each year.
After two years, you will earn a projected income, which is no longer guaranteed:
Based on high year-round occupancy and 15 years of historical income, these projections are realistic figures.
Airport Statistics:
Ireland’s Ryanair Ltd. will start operating at the airport this month, which is predicted to add another 850,000 passengers a year! The budget airline will operate 55 flights on nine routes meaning the demand for airport parking will increase heavily.
When RyanAir begins operating in Glasgow, it will add 850,000 passengers a year to the airport.
Experienced Operator: The car park will be operated by Park First Limited, part of the Group First Global LTD group of companies. Group First Global LTD has many years’ experience in successful property development and has been involved in the acquisition and sale of over £1 billion worth of mixed residential and commercial property in England.
Ready For Take Off: This is an easy, low-risk, profitable investment opportunity, hassle-free and totally hands-off. It offers a fixed return for the first two years of 8% and title deeds from day one. The developer says you can expect higher returns of up to 12% a year at the end of the lease term, based on a successful track record operating for the past 15 years.
Plenty More Details: I realize that owning a parking space may not be as sexy as saying you own a five-star condo hotel at the Marriott in Muskoka. And maybe you won’t carry a picture of your parking space to show off at parties, but if you’ve been seeking an affordable and profitable alternative investment to round out your international real estate portfolio, the Glasgow Airport car park venture could be a fit.
If you want more information, please contact us 647.348.86.90
How To Hook Millennial Buyers? Tell Them Real Estate Is Like Sex
Have you ever heard of the slogan “Sex and Real Estate: Get Lots While You’re Young”? this phrase points out that if you want to become a millionaire by age 65, all you have to do is buy $1 million worth of real estate in your thirties, with 30-year mortgages, and then pay the mortgages of over time.
The main point is to convince millennial that they should stop being renters and buy their first home now.
There three great ideas we would love to share about buying a home today, in early 2015.
Mortgage world is rapidly changing today. And down payment requirements are going down. For example, now in many cases it is only 3 percent of the sales price or even 0 percent for veterans.
Potential millennial buyers tend to self-qualify, or even worse, disqualify themselves for a mortgage. Meet face-to- face with mortgage professional is the best thing to do. If help is free, why don’t you take it?
People usually go through similar life cycles. They should always plan ahead and not but a one-bedroom condo if they are planning to get pregnant next year.
The biggest mistake is to sacrifice future housing security by doing a cash-out refinance. It’s better to pay mortgages down over time.
If millennials buy today, we can guarantee they won’t be disappointed over the years. They will be bragging about the 2015 price they paid as a perfect decision, compared to where values will almost be in 2025.
Basically what we are trying to say is that we need trying new approaches until the millennials buy in sufficient numbers to stop the homeownership rate in America to decline.
N5R.com is a global boutique Project Marketing firm for the world's best and most innovative real estate developers in 15 countries on 5 continents: 1-877-502-2028
6 Tricks How To Run Meetings Effectively
Meetings are usually not that easy to lead. Sloppy agendas, indistinct rules and other structural mistakes are all the reasons of unsuccessful meetings. So we decided to find out the most effective tips of how to run the meetings effectively.
“Said little – then made follow-ups”
You always need to listen what people have to say. And after any formal meeting, the best way is to send a follow-up memo with a plan of action. This rule was created by Alfred Sloan, CEO GM, who ran the company for more than 30 years that were credited with inventing modern corporate structure.
A preparation is a key
There is no doubt, that before any meeting, you need to be prepared. For example, Tesla CEO Elon Musk is always ready to answer any question. And if you are not prepared, he will let you know about it.
Strict agenda will help you on any meeting
It’s always a good thing to bring a notebook with you on every meeting, and put there some discussion points.
The smaller, the better
The late Apple CEO Steve Jobs preferred minimalism. It helps to run the meetings in the simple way.
Bring high-potential employee with you.
At any given meeting, there will be someone there who doesn’t belong. This is by design.
Let people argue
Amazon CEO Jeff Bezos hates when people are solidarity with each other. He suggests leaders to argue to find out the best decisions even when doing so is uncomfortable.
If you are interested of how to make your business more successfull, click on your step-by-step guide.
4 Best Practices to Make Your Landing Page More Effective
In our fast developing world of new technologies, there is a huge impact on how marketers interact with prospects and customers. Moreover, visitor’s expectations are always changing. They always need more. Technology and changes in marketing need to be up-to-date. Landing pages are the key to attract and convert more and more visitors.
Therefore, there are best practices for landing pages to make it effective within HubSpot.
The main thing about the personalization is not only to use the visitor’s name, but to create a good connection with an individual, to show them that we relate to them as a human. How can we do that? The answer is landing pages. Using ‘make smart’ option, you can create content for a specific segment.
All visitors are different, and their needs evolve over time. No doubt, landing pages should evolve with them. The Smart Content creates a content that matches visitors in a certain lifecycle stage.
One CTA on the landing page is more than enough. Clear, strong and relevant CTA provides high rate of converting landing page.
CTA “explain” what is the next step and what to expect by taking this step. According to HubSpot data analysis, targeted CTAs perform 42% better that generic counterparts.
Today people are more on their mobile devices than on laptops and tablets. Creating mobile-optimized pages is easier using responsive design that adapts from any device.
By using these 4 practices, you will achieve better page performance of your landing pages.
To learn more about how to make a great landing page, download a free chapter from Lovable Marketing Campaigns.
Get Rid of Negativity“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”
I believe that how I feel is all up to me. It’s you that consumers are buying and if you’re positive and you focus on those positive emotions they will want to buy.
Would you want to hang out with a friend that’s negative, whiny and complaining? Nobody wants to be with a person like that. When you get a negative person and a positive person together, the negative person sucks the life out of the positive one. I don’t care if you’re Tony Robbins positive. If you put Tony Robbins in front of Negative Nancy, she will suck the positive energy right out of him.
You’ve got to be careful about who you hang around with. If you own a business or manage a department, you should only hire people with a positive attitude, and there should be no negative talk in your office. And if you work in an office where there’s a negative person, stay away from him as much as you can.
People that spew negative thoughts have the power to hurt your family and kill your dreams because they can detract from your success or the success of your business.
You are like an athlete. Athletes are very careful about what they put into their bodies because it affects their physical performance, and you need to be very careful about what you listen to because it can affect your performance too.
They want to feel your positivity and that you care about them. What you are doing and what you are saying is going to affect their decision to buy. This is why having a brand that conveys a positive message is so vital, because it’s that message that customers are really buying.
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
Topics: lead generation, Sales Training, sales process, sales teams, sales funnel, workplace
Introduction: It’s Not Your Market, It’s your MarketingIf you think about the media, those papers get thinner and thinner every day. If I was in a declining industry and every week they were laying off people in my organization and paying journalists less and less, I’d be pretty negative too. That’s why the press is negative about the economy. Don’t believe them. There’s more wealth today than at any other time in history. Global stock markets are at all-time highs. Even US Real Estate, which experienced the biggest fall since the Great Depression, is back to more balanced levels. Within a year or two, they’ll be back at all-time highs.
“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”
This blog entry launches a short series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving your state of mind for results.
Introduction: It’s Not the Market, It’s Your Marketing
Get rid of negativity
Always do your research
Sell to women first
Book the next meeting before they leave the room
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
Topics: Sales and Marketing, sales, Condo Blog, real estate, marketing, marketing agency, 2014
How To Sell Real Estate In A Changing MarketThe world is changing. Just think about the tragedy that happened at the Boston Marathon, April 15th, 2013. This impacts all of us, every day, in terms of how we sell. September 11th, 2001, for example, completely changed business.
In resort real estate, we were selling about $1 billion a year, but to keep this up our conversations immediately had to change. We never talked about investment after that.
Instead it was about lifestyle and quality of life. Still, for many years we watched the US real estate market fall every single month. How do you sell in that environment? You talk about pride of ownership. It’s about the clients’ home. It’s about their family. It’s about the greatest moments of their life.
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
For more blogs on this topic: http://www.n5r.com/condo-mastery-Increase-Condo-sales
Topics: inbound marketing, investment, market, real estate, marketing, investment in real estate, condo development, marketing agency, resort marketing
A sales video can transform your sales pitch from boring to interactive. It sells your business to clients and can heighten their interest in setting up a meeting with you. A sales video sells your product or services, and captures why someone should be interested in what you have to offer.
Why Have a Sales Video?
1) Pamphlets Are a Thing of the Past
Today, the average North American watches four hours of television everyday. Compare that to the fact that the average North American reads only one book every year. This information shows us that nowadays people get more of their information from video than anything else.
Business’s should consider video as the way to get the word out. Nobody wants to spend time anymore reading long pamphlets or going through a plain PowerPoint. Business videos are quick and get the message across better than any other platform.
2) Sales Videos Create Impact
No matter how much you know a movie is not real life, it will always still impact you. Whether it gives you the feeling of happiness, sadness or sheer excitement, a video can cause emotions that a webpage or brochure cannot. It doesn’t have to be a Hollywood video. Simply adding music to a presentation can build impact.
3) You’ll Never Be as Good
It doesn’t matter how good of a sales person you are, but you can never deliver information the way a video can. A video can be organized and edited in a way that includes photos, graphics, music and sound, that can truly capture the message you want to send.
Email your business video to the individual you hope to set a meeting up with before speaking with them in order to increase excitement that is harder to provide over the phone.
Does your business have a sales video?
