Real Estate Marketing Tips: Telling A Story. Part II

The three best salesmen I have ever seen.

Without a doubt, there are salespeople who are extremely skilled at this kind of story-telling. I was just showing a colleague a resort in Puerto Vallarta called Punta Mita. They have three of the best salesmen I’ve seen in my entire life, with one of them earning between one and three million dollars a year in commission alone. And if you watch how these guys work, it’s all story selling. They’re not talking to clients about floor plans, square footage or granite counters. Instead, they’re selling dreams and aspirations.

Crucial Role Of Telling A Story.

Facts tell, stories sell.

We’ve all heard the line: facts tell but stories sell. Never have truer words been spoken, especially with real estate. Whether it’s an office project in a downtown core, a beachside villa or a suburban family home, describing your project with just the facts conveys only half the story to a potential buyer. People, like projects, are made up of two halves. One side focuses on reason, the other side on emotion. One side is more concerned with magic, and the other side with logic. That’s why any successful marketing campaign should take into account both halves – and speak to both.

N5R Tips, Real Estate Marketing : Forget Floor plans, Sell Lifestyle.

Don't forget to market to women. In fact, market to them first

Women control 92% of the purchasing decisions related to the home.

Study after study has found that women control 92% of the purchasing decisions related to the home. Those decisions include where to travel, what furnishings to buy and – you guessed it – what home they want to purchase. But most developers do the opposite with their advertising – they focus on the men. Maybe it’s because a large percentage of them come from male-dominated industries like construction or finance, and so this point hasn’t hit home with them. But it needs to. Women make the decisions and you should be marketing to them.

Customizing For All Your Buyers. Why?

Leverage The Herd Mentality : Real Estate Marketing Tips From N5R.

Example: Two Competing Restaurants.

Two restaurants sit on opposite sides of the street. The cuisine and atmosphere of both of are of equal quality and the menus are comparably priced. But when potential diners see a line of people waiting at one of the restaurants and not the other, they assume the busy one is superior and they follow the crowd. It’s a phenomenon known by many names - pack Mentality, peer pressure, following the herd. And it plays a critical role in selling real estate.

Get To Know The Online World.

The Internet drives 80 to 90 percent of all real estate sales and gets 2 percent of the average marketing budget.

But because most of us don’t have the time to become Google experts (and that’s what’s required, because things change at warp speed), I recommend hiring one. They’re usually in their 20s, possibly working out of their basements, and their heads are filled with knowledge it would take most of us a lifetime to acquire. Hiring a skilled Google expert is probably the best investment you can make. And it’s an investment that should be made, considering the Internet drives 80 to 90 percent of all real estate sales despite being allocated only 2 percent of the average marketing budget.

Google Marketing Secrets And Know Google In Depth.

If you’ve never used Google, the time has come. and, if you’ve only been using Google to search for the latest sports scores or to find out what’s playing at the local movie theater, then it’s time to familiarize yourself with its true power in the world of sales.

 Make Everything Trackable, In Real Time Marketing.

What really works for your real estate business?