Real Estate Marketing Tips: Telling A Story - Part III

Want to know more about storytelling? Here are a few tips:

What are the possible roots for your story? Well, ask yourself what’s interesting about your project, something that no one else can say. Is there a rushing river nearby that you can research and bring to life in your development? Do you have the best views? Is there a particular local animal known to visit a particular spot on your property, and could the story revolve around that? Is there something unique in the developer’s motivations for bringing this project to life – something meaningful and personal that other people might relate to?
When you’re looking to craft a story about your project, do it early. Only then can your salespeople, your marketing campaigns and, to some degree, even your design be shaped by that story.

Real Estate Marketing Tips: Telling A Story. Part II

The three best salesmen I have ever seen.

Without a doubt, there are salespeople who are extremely skilled at this kind of story-telling. I was just showing a colleague a resort in Puerto Vallarta called Punta Mita. They have three of the best salesmen I’ve seen in my entire life, with one of them earning between one and three million dollars a year in commission alone. And if you watch how these guys work, it’s all story selling. They’re not talking to clients about floor plans, square footage or granite counters. Instead, they’re selling dreams and aspirations.

Crucial Role Of Telling A Story.

Facts tell, stories sell.

We’ve all heard the line: facts tell but stories sell. Never have truer words been spoken, especially with real estate. Whether it’s an office project in a downtown core, a beachside villa or a suburban family home, describing your project with just the facts conveys only half the story to a potential buyer. People, like projects, are made up of two halves. One side focuses on reason, the other side on emotion. One side is more concerned with magic, and the other side with logic. That’s why any successful marketing campaign should take into account both halves – and speak to both.

N5R Tips, Real Estate Marketing : Forget Floor plans, Sell Lifestyle.

Don't forget to market to women. In fact, market to them first

Women control 92% of the purchasing decisions related to the home.

Study after study has found that women control 92% of the purchasing decisions related to the home. Those decisions include where to travel, what furnishings to buy and – you guessed it – what home they want to purchase. But most developers do the opposite with their advertising – they focus on the men. Maybe it’s because a large percentage of them come from male-dominated industries like construction or finance, and so this point hasn’t hit home with them. But it needs to. Women make the decisions and you should be marketing to them.

Customizing For All Your Buyers. Why?

Real Estate Marketers Tip: Internet Influencing International Buyers.

Leverage The Herd Mentality : Real Estate Marketing Tips From N5R.

Example: Two Competing Restaurants.

Two restaurants sit on opposite sides of the street. The cuisine and atmosphere of both of are of equal quality and the menus are comparably priced. But when potential diners see a line of people waiting at one of the restaurants and not the other, they assume the busy one is superior and they follow the crowd. It’s a phenomenon known by many names - pack Mentality, peer pressure, following the herd. And it plays a critical role in selling real estate.

Counting Your Touchpoints.

How to create a touchpoint plan that works? Here’s how.

First off, create an actual plan that covers off at least 17 different ways that a potential buyer’s interest can be maintained.Reaching out can take a variety of different forms – ads, website, phone calls, emails, return visits, and so on – but make sure they are numerous and use a variety of different methods to keep the momentum going. Also, write the plan down and ask salespeople to use it as part of their toolkit to keep track of how they’re staying in touch with leads.

Get To Know The Online World.

The Internet drives 80 to 90 percent of all real estate sales and gets 2 percent of the average marketing budget.

But because most of us don’t have the time to become Google experts (and that’s what’s required, because things change at warp speed), I recommend hiring one. They’re usually in their 20s, possibly working out of their basements, and their heads are filled with knowledge it would take most of us a lifetime to acquire. Hiring a skilled Google expert is probably the best investment you can make. And it’s an investment that should be made, considering the Internet drives 80 to 90 percent of all real estate sales despite being allocated only 2 percent of the average marketing budget.

Google Marketing Secrets And Know Google In Depth.

If you’ve never used Google, the time has come. and, if you’ve only been using Google to search for the latest sports scores or to find out what’s playing at the local movie theater, then it’s time to familiarize yourself with its true power in the world of sales.

Equate the sales process to a relationship. Yes, you could have a one-night stand, but that’s not a consistent or sustainable model. The odds are simply not in your favour. This is a fact.

Learn more about the sales process from Condo Mastery:

 Make Everything Trackable, In Real Time Marketing.

What really works for your real estate business?

38% of communication comes from your voice tonality, and 55% comes from body language.

Know Who’s Hot & Hit Them Fast (Mistake : Letting Prospects Get Away)

It’s Not Catch-&-Release

 Expecting someone to buy a condo on their first visit to the sales office is like proposing marriage on a first date and expecting the person to say yes. Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit.

 Learn more from Condo Mastery:

The words you say account for only 7% of what you communicate. So words are only 7% of what your customers hear from you!

People Buy Real Estate  When They See Others Buying. (Mistake : An Empty Sales Office).

Speak To Your Market Segments. (Mistake : Thinking Your Market Is Homogenous)

One Size Does Not Fit All

 In the age of personalization, rarely will you find that a single product can apply to every person in the same way. This is also true for real estate marketing. A single ad message won’t appeal to baby boomers, new couples and single mothers at once.

5 Steps in Lead Nurturing

An important part of your business is to keep yourself noticed. Nowadays, there are so many methods to advertise, especially online. Lead nurturing is a way to increase potential leads through sending automatic emails. It’s a great way to inform and connect with those in your database, while also building visits to your website.

N5R's Roman Bodnarchuk speaks in Hong Kong about the importance of lead nurturing:

Traditional Realty Advertising Won’t Sell. (Don't Try To Sell Only With Logic)

Love Isn’t Logical

Flip through most condo sales ads and you’ll see the same thing: diagrams, numbers and renderings. Informative, technical and boring. These ads are cold and only inspire the architect or designer. This does not appeal to buyers who purchase property for countless reasons, all unrelated to square footage and floor plans.

Stop Wasting Your Media Budget! 

Social Media Mastery is Required

Book the Next Meeting Before They Leave the Room

Sell to Women First

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

It’s Not the Market - It’s Your Marketing

Your bottom line is selling real estate. The typical ad campaign won’t make that happen. You need a powerful, integrated sales and marketing strategy that will sell units quickly and cost effectively.

Always do Your Research

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

Introduction: It’s Not Your Market, It’s your Marketing 

If you’re not selling enough, you need to look in the mirror and figure out what you are doing wrong. It’s not the market; it’s your marketing. Don’t ever look at economy and think it affects you. Your sales are completely about your state of mind.

Know What Works, In Real Time Marketing (Mistake: Hit-or-Miss Ad Campaigns)

Follow the Tracks

When a buyer walks into the sales office and fills out an information card, it is generally useless. Why? Because buyers don’t want to waste time and when asked where they learned about a property, they often check the first box without looking.

When I first started working with Montecito, we met in a Starbucks coffee shop because they didn’t even have an office. They were just seven people that owned apartment buildings for rentals in the US, but they had never actually sold residential real estate.

The world is always changing, and I’v written a handbook that teaches you how to work with change. It may just make you rethink your entire business.

My background