ENGAGING AND ANALYZING
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“Fifty percent of all marketing works, the problem is that nobody knows which fifty percent.” –– UNKNOWN
Read MoreTopics: inbound marketing, Condo Mastery, condo selling, sales strategy, marketing strategy
Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builders using social media to drive more leads and sales. The latest research from the 2015-16 Home Buyer Conversion Report helps us look at social media in the home builder industry from the perspective of the home buyer.
Read MoreTopics: Condo Mastery, condo selling, sales strategy, marketing strategy
What will the future of marketing look like? We asked what channels marketers are planning to add to their marketing mix in the next year.
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Across industries we see different rates of adoption for inbound. In our survey, more Ecommerce (89%), marketing agencies (84%), and Software (78%) companies use inbound marketing.
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This year’s survey data on sales technology makes one thing abundantly clear: It’s time for sales and marketing tech vendors to have an integration conversation. “Lack of integration” tied for respondents’ #1 CRM challenge with “manual data entry,” the #1 challenge in 2015.
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There’s always room to improve the handoff between Marketing and Sales, and our data shows marketing and sales teams need to continually communicate and refine their SLA, even if there’s already one in place.
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