It's very inexpensive to produce high definition video today, and thanks to YouTube the cost of distribution is much lower as well. Every project sales agency and expert should know that by now, but there are other reasons why video remains a powerful project marketing tool.
Read More
-
Topics: YouTube, Video, sales, condo project sales, project marketing
The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency N5R , ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.Read More
Topics: real estate project sales, marketing, project sales expert, condo project sales, real estate sales, marketing agency
All the greatest project marketing experts will tell you that phone calls are better than email, and in-person tops phone calls. The further away you get from meeting in person, the more you deprive yourself of the tools of effective communication: tonality and body language, which put together make 93% of what will win for you in condo or real estate project sales and any other sales for that matter. The problem is, we have phone calls and email because that's more convenient for people. They can't always meet you in person. Fortunately, new technologies are reducing the amount of marketing power that you would normally have to compromise for the sake of convenience. I'm going to discuss two of them.Read More
Topics: Video, real estate project sales, condo project sales, project marketing, phone calls, skype, facetime
Read MoreIn the spirit of my previous post I want to offer you five more tips to help boost your project marketing and make excellent condo project sales. These are excerpts from my ebook It's Not The Market, It's Your Marketing which you can buy on Amazon.ca. The topics are scattered and if you are left with questions, it can only be because I am condensing whole chapters and case studies into small numbers of words. Be sure to get the whole story from the ebook once you understand how valuable this information is to you.
Topics: marketing, condo project sales, project marketing, project sales experts
Read MoreThe five sales and marketing ideas I am about to share with you are short summaries of larger stories. I know what it's like to be busy in the condo project sales and marketing business, so if making it brief is how I can get the message across then I have no problem with that. These ideas come from a wide variety of topics, but they are all related because they are all so necessary for being successful. After that, I will show you where to read coverage of these points in greater detail.
Topics: Sales and Marketing, real estate, marketing, condo project sales, project sales experts
I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.Read More
Topics: landing page, project marketing, digital marketing, condo developers, digital age
Read MoreI run my company N5R on the following motto: It's Not The Market, It's Your Marketing. It is a personal belief of mine, and time and time again different situations have proven it to be true. Granted that some jobs are always more challenging than others, one should not be quick to give up on a market where people are still buying condos, real estate or whatever you are selling. Today I want to share with you one extreme example that I will never forget, an experience which only served to reinforce my convictions. I worked on condo project sales in Jacksonville, Florida, right when the market was crashing in the US. I only did it as a favour to a friend who is a very successful developer in Toronto, who needed to sell as fast as he could and get out.
Topics: sales, market, marketing, condo, condo project sales
Every once in a while it's fun to reminisce about how marketing used to be. Remember how internet marketing was before the time of social media?When you basically had newsgroups, chat rooms, webpages and email to work with. There wasn't even Google for research purposes. I worked on a team with Lou Pearlman and proved that, with the right organization, we could make internet marketing work. A lot has changed, but the basic four principles are the same: use the latest available technology, create a database, create relevant communication, and build brands. You could apply that to condo project marketing or real estate project sales today. Let's review how I applied these principles back in the day, to a then-new group of guys who had yet to sell an album.Read More
Topics: real estate project sales, condo project marketing, mobile browsing, social media, project marketing, marketing agency, backstreet boys
Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.Read More
Topics: real estate project sales, email marketing, project sales agency, project sales expert, condo project sales, project marketing
Read MoreCondo project sales ads are usually the same old boring thing. If you don't know what I mean, flip through a newspaper and look for the ads that seem the most average of the bunch. You will see diagrams, technical renderings, floor plans and numbers, things which might excite an architect but not anybody else. I will tell you who else that appeals to: condo developers whose projects these are. They want a beautiful representation of their project, viewed from an angle that people living there will not usually get to enjoy anyway. This kind of ad misses the mark. What would be on target?
Topics: real estate project sales, floor plan, developers, condo, condo project sales
Only one percent of people who walk into a condo project sales office will agree to buy on the first visit. Buying a condo is a big commitment, a long term relationship of sorts. How many people do you know who would say yes to a proposal on the first date? For that matter, how many people propose on a first date? It surprises me whenever a condo project sales office is treated like the beginning and the end of condo project marketing outreach. Every different way that you introduce customers to (and, after, remind customers of) your company and your project is what I call a touchpoint. Sales office visits, appointments, advertisements, email campaigns, each of these is a touchpoint to maintain the interest of sales leads. I am briefly going to summarize what you need to know about touchpoints.Read More
Topics: marketing, condo, condo project sales, project marketing, sales office, touchpoint, touchpoints
People often tell me that event selling will never work as a strategy in their particular market. They are wrong, and they believe what they do because they have not gone about the process correctly. You see, events thrive on building a sense of urgency. Your prospects lead busy lives and you must somehow make them feel like they need to be at your event.Read More
Topics: condo project sales, project marketing, sales event
Every form of storytelling is an art with a process. If you want to write a novel, you could make something pretty crazy by making it up as you go along, but you would have low chances of commercial success with that. You need notes, frameworks, plans; a strategy. The same goes for project marketing and sales ads. A successful project sales agency figures this out on some level, yet far too often you see ads for real estate and condos that have just the facts. Facts may tell, but stories sell. Let me share with you three points that help explain the finer points of the art of telling great marketing stories.Read More
Topics: real estate project sales, condo project sales, project marketing, sales ads
Have you ever watched a movie that started off great but stopped being interesting somewhere in the middle? Or a sports team that jumped out to a big lead early in their game only to lose their advantage and ultimately lose the game? I have seen condo project sales that looked like they were doing everything right to start but were failing to follow up, and it looks remarkably similar. The project marketing process, like the game winning process, takes effort from beginning to end. Today I will discuss how important it is to follow up, and how to follow up, if you want to win the project marketing game.Read More
Topics: marketing, condo project sales, project marketing, follow-up
In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.Read More
Topics: real estate project sales, project sales expert, condo project sales, project marketing, objection
Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.Read More
Topics: marketing, condo project sales, project marketing, sales office, marketing office
You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.Read More
Topics: real estate project sales, sales leads, condo, project sales expert, sales process
Read MoreToday I will introduce you to a cutting-edge inbound marketing system. Whether you are looking for condo project sales, real estate project sales, or hand-made soap sales, the future of project marketing lies in social media. If you only have the most basic understanding of how social media advertising works, then competitors could leave you behind. Read on and understand the five core ideas for running successful marketing campaigns on social media.
Topics: inbound marketing, real estate project sales, social media, condo project sales, project marketing
Read MoreBy IAN AUSTEN
Published: July 2, 2013.
TORONTO — Sandwiched between two rail lines in this city’s core, great factories once produced the finest Canada could offer the world: Magic baking powder, Brunswick bowling alley flooring and Massey Ferguson farm equipment.
Topics: Toronto real estate, Condo Sales Toronto, toronto, condo market
Topics: Toronto real estate, Liberty Village, Liberty Village Condos, Real estate sales video, condo tv show, toronto, n5r, condo show
There are key ways to communicate and build relationships with customers. I would like to share a couple with you, though this list is really just the beginning. Some examples come from the world of time shares, but there are close parallels you can find in the world of condo project marketing and it goes for real estate project sales in general.Read More
Topics: condo project marketing, real estate, project sales expert, project marketing, communication
Let's talk about CRM: Customer Relationship Management. The largest CRM platform in the world is something you have heard of and probably use yourself. It's called Facebook. It has 1 billion profiles and if your profile is active it knows everything about you: the schools you have attended, who your friends are, what you like, what you dislike, and even what your friends like. It goes deeper and wider than that. Today I am talking about why social media credibility is more important than your company's credit rating, and how to create and maintain that credibility. Whether you are into condo project sales or new car sales or video game sales, this applies equally to you.Read More
Topics: linkedin, social media, facebook, condo project sales, crm, social media credibility
Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.Read More
Topics: real estate project sales, condo project marketing, consumer, social media, marketing, project marketing
