One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.
Read More
Topics:
investors,
real estate,
marketing,
condo,
Real estate project Marketing,
buyer segments
This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.
Read More
Topics:
mobile,
mobile browsing,
marketing,
condo project sales,
mobile device
Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
Read More
Topics:
linkedin,
sales,
social media,
facebook,
marketing,
project marketing,
email
There are three kinds of sales teams I have experienced in my sales and marketing career. I have been a part of these teams but more recently assembled them for N5R. There are great sales teams, mediocre sales teams and just plain horrible sales teams. They do things differently and get compensated differently. If you want a world class condo project sales team (and why would you not?) then never believe that you can pay them poorly. Get a world class compensation package ready for them, because a world class condo project sales team that gets compensated at a mediocre level will perform at that pay level. That is both a waste of talent and a poor way to get the results you want. Here are four key points from the ideal process I would go through to build a world class condo project sales team.
Read More
Topics:
World-Class,
condo project sales,
project marketing,
first-rate,
sales teams
Last year I spent a day at Google Headquarters and I learned all sorts of interesting things. Number one, the average Canadian viewed 10.8 websites, like blogs or review sites, before purchasing anything. Hats, t-shirts, sneakers, not just real estate but anything at all. It had more than doubled in one year from the previous mark of 4.7, probably due to the rise of the smartphone. Here are three points I want to make about Google and why it is more important to your condo project sales and project marketing than ever before.
Read More
Topics:
seo,
Google,
Keywords,
condo project sales,
project marketing
Between standard email marketing databases and savvy use of social media, it is easier and cheaper than ever to come up with oceans of information. So many sales leads that your project sales experts might not know where to begin, or worse, they might have the wrong idea of where to begin. All you can do is make educated guesses unless you make proper use of tracking and analytics with your project marketing software. Here is how I would determine which condo project sales leads are most likely to buy.
Read More
Topics:
sales leads,
condo project sales,
project marketing,
project sales experts
Whether it's condo project marketing or real estate project marketing, you can't just throw random ideas together and see what happens. Every project is a little bit different, but it helps to set parameters. Start with these five strategies and your project sales experts should be on the right track.
Read More
Topics:
real estate project sales,
condo project marketing,
project sales agency,
condo project sales,
project marketing,
project sales experts,
Real estate project Marketing
It's useful to outline your condo or real estate project sales method as a diagram. It helps you to isolate and optimize each part of your project marketing process to increase efficiency. If your project sales experts don't have anything like this to help them visualize their processes, then they need to have a look at this diagram. It's something every project sales agency should be aware of.
Read More
Topics:
real estate project sales,
condo project marketing,
project sales agency,
condo project sales,
project marketing,
project sales experts,
Real estate project Marketing
by Kleiner Perkins Caufield & Byers :
Read More
Topics:
internet,
Internet Trends
