Videos today can be produced very inexpensively and are a very powerful sales tool for two reasons.
Read MoreVideos today can be produced very inexpensively and are a very powerful sales tool for two reasons.
Read MoreI once worked on a project in a place called Jacksonville, Florida. I don’t like to say that I’ve represented a lot of really gross projects, but this one was just disgusting and it was in a terrible area. I only did it because the developer is a very successful developer in Toronto and he asked me to do him a favour. The market was crashing in the US and he needed to sell this development and get out. When I went to visit the project I was afraid to get out of my car. The area was just not very nice. I knew immediately that the only thing we could do was market to people that already lived in this area. At least they wouldn’t be shocked when they visited the units.
Read MoreTopics: real estate marketing, advertising, marketing strategies
If there is one sales software company that I would recommend it’s insidesales.com. It’s a fantastic company and you can sign up for a 30-day trial for free. They have the greatest research and the most amazing information about selling.
What’s really excellent about their system is that it allows you to upload your entire database. If, for example, you have 300 leads, you would normally have to manually dial up 300 people. Obviously this is a long, drawn-out process and the reality is that only 10% of those leads would answer.
Read MoreTopics: marketing database, phone calls
The project was called Westmount Grand. It was a 77-unit building in an area called Waterloo, Ontario. Waterloo is where they make the Blackberry smartphone, and it’s a growing city. All of the big tech companies are there and the universities are very well known. It’s a great place, but that market hadn’t seen a luxury condominium before Westmount Grand.
Read MoreTopics: condo sales, sales teams
Ramp Up Your Sales and Marketing Strategy
Read MoreTopics: Sales and Marketing, Condo Mastery, condo developers
Improve Your Sales Presentation Skills Before Your Next Meeting
Read MoreTopics: sales, Customer Engagement, meeting, presentation, sales meeting
Creating an Experience in the Sales Office
Read MoreAbercrombie & Kent is well known for putting together very expensive safaris and other outrageous trips. After many years of success, they decided to create a real estate division with 10 highly paid timeshare salespeople to sell what they called a “private residents club.” These were like timeshares, except much more expensive. And, unlike the usual timeshare sales model, the entire sales process took place over the telephone.
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