Watch real-estate mastermind, Roman Bodnarchuk, Founder & Chairman of N5R, discuss how vital persuasive communication is with your clients and even among your everyday peers. By understanding why and how our communication affects our interaction with people, we can therefore develop better relationships with them; Roman touches on building relationships halfway in the podcast. 

Watch real estate mastermind Roman Bodnarchuk discuss how his company became the #1 real-estate marketing firm in Canada. It broke every single world record selling 367 condos in 90 minutes: a million dollars a minute.

Watch real estate mastermind Roman Bodnarchuk discuss how his company became  the leading condo project marketing firm globally. It broke every single world record selling 367 condos in 90 minutes: a million dollars a minute.

Videos today can be produced very inexpensively and are a very powerful sales tool for two reasons.

An important part of your business is to keep yourself noticed. Nowadays, there are so many methods to advertise, especially online. Lead nurturing is a way to increase potential leads through sending automatic emails. It’s a great way to inform and connect with those in your database, while also building visits to your website.

Finding the Right Real Estate Marketing Strategy

I once worked on a project in a place called Jacksonville, Florida. I don’t like to say that I’ve represented a lot of really gross projects, but this one was just disgusting and it was in a terrible area. I only did it because the developer is a very successful developer in Toronto and he asked me to do him a favour. The market was crashing in the US and he needed to sell this development and get out. When I went to visit the project I was afraid to get out of my car. The area was just not very nice. I knew immediately that the only thing we could do was market to people that already lived in this area. At least they wouldn’t be shocked when they visited the units.

Creating Urgency with Event Selling

A great strategy for sales that a lot of people will tell you won’t work in their market, but actually will, is event selling. For example, to sell a large condominium project, first, you need to get a database of every real estate agent, realtor and broker in its particular market. Once you have that you can start to plan an event.

Telling a Story to Engage Real Estate Buyers

Facts Tell, Stories Sell

You’ve probably heard the old line, facts tell, but stories sell. Never have truer words been spoken. No matter what it is you’re selling, be it a luxury vehicle or a high-rise condominium, describing your product with just the facts will only convey half the story. People, like your product, are made up of two halves. One side focuses on reason, while the other focuses on emotion. Any successful salesperson should be taking into account both halves and have a story that speaks to both.