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The Punta Mita Four Seasons Experience

An example of a great sales office experience is the Punta Mita Four Seasons. They have three sales reps that each earn over $1 million a year in commission selling the most expensive real estate in Mexico. There have been a number of highly publicized murders of foreign tourists in Mexico and you’d think that would make selling real estate a challenge, but it doesn’t stop these guys. They’ve nailed the experience.

Creating an Experience in the Sales Office

The Discovery Process (The Best Timeshare Sales Team Ever)

Abercrombie & Kent is well known for putting together very expensive safaris and other outrageous trips. After many years of success, they decided to create a real estate division with 10 highly paid timeshare salespeople to sell what they called a “private residents club.” These were like timeshares, except much more expensive. And, unlike the usual timeshare sales model, the entire sales process took place over the telephone.

Greeting a Client (Mirroring)

How you conduct yourself while greeting and meeting with a client plays an important role in how successful you will be in building a relationship with them. I had the opportunity to explain this while in India:

What Role Does the "80/20 Rule" Play in the Sales Process?

Test and Learn

Make the Stories Social

Anyone who has ever questioned the use of social media in the digital age need only look to Tourism Australia in order to understand its power.

Surf Waves

Anyone who has ever questioned the use of social media in the digital age need only look to Tourism Australia in order to understand its power.

Make Fans the Heroes

Anyone who has ever questioned the use of social media in the digital age need only look to Tourism Australia in order to understand its power.