With marketers all over the world looking for more sophisticated, more automated and more targeted ad services, social media outlets are making some big changes. Here’s N5R's list of the biggest new social media related moves and how they’re giving condo marketers more of what they want.
1) Facebook steps up its ad game with the expected purchase of Atlas
Facebook is taking the next step in its ongoing quest to overtake Google as king when it comes to display advertising. With the expected purchase of the ad service Atlas, Facebook will be able utilize their enormous amount of user data and deliver ads outside of its actual social network.
What it means for condo sales and marketing
- More targeted advertising capabilities that are fueled by Facebook’s vast amounts of social data.
- The ability to target potential leads on popular sites outside of the social network itself while still taking advantage of Facebook’s social data.
2) Twitter jumps into the world of display ads
Twitter is introducing a new ad API this quarter that will let brands run automated display ads, similar to Facebook. This will certainly open up a massive new revenue stream for Twitter, but might also run the risk of oversaturating the social network with ads. This, of course, is something that Twitter has been pretty weary of in the past.
What it means for condo sales and marketing
- The ability to create and run more automated ads.
- An opportunity to advertise to huge targeted segments of social networkers on Twitter.
3) SEOmoz releases a new measure of Twitter influence
Social Authority is what SEOmoz is calling it and it’s a new metric for determining the influence of twitter users. By using retweets as a primary indicator, this metric promises to break results into components and show users who their most influential Twitter followers really are.
What it means for condo sales and marketing
- The ability to order Twitter users by their influence and find your most important followers.
- Access to a breakdown of influence factors like retweet rates and recent activity vs. historic activity of your potential leads.
4) Nomi brings analytics back to brick and mortar
In-store retailers usually don’t have the tools they need to track their customers but it may not stay that way for long. Nomi has created a platform that can track and nurture in store customers with the ease and efficiency of an e-retailer. The platform would track potential customers and leads by picking up wi-fi signals from those potential customer’s smartphones and it may just change the way we think of in-store analytics.
What it means for condo sales and marketing
- The ability to track the amount of time potential leads spend in showrooms, the frequency of their visits, the percentage of passersby that enter and the type of mobile phones that walk-in customers are using.
- Access to a huge amount of new insights into walk-in audiences.
5) Hubspot releases Ebook to help understand Twitter’s Vine
Twitter’s been making some pretty big changes recently and any marketer can tell you, it’s getting tough to keep up. The addition of Vine, the new video sharing network, is a huge new marketing opportunity and Hubspot has already stepped up to show marketers exactly how thy can take advantage.
What it means for condo sales and marketing
- Access to the tips and tricks that help you dive right into Vine.
- Access to the knowledge you need to continue to adapt your marketing strategy to the ever changing world of social media
