Disgruntled customers - we've all had to deal with them. It comes as part of the parcel working in any industry whether it's business-to-business or business-to-consumer. How you deal with disgruntled customers is a great measure of your success because we all know the stories of how many people a customer tells of a bad experience versus a positive one.
Meeting up with your sales team regularly will ensure that any thing that's not working (or what really is) is getting communicated between everyone. Why not put aside one night a month to get together and really iron out your sales process - your conversions will thank you in the long run, this is most certainly a long term gain.
When it comes to sales and whether or not a potential customer turns into an actual customer, conversations are crucial. CRUCIAL!
Get your sales team prepped and ask them (if they had customers who ended up converting) what challenges did they face during that initial meeting period and first few conversations with this customer - encourage them to reveal their secrets.
Of these challenges - how did they expect your product to repair this? You may even find out some more unique selling points here that you yourself had never even thought of!
Who was part of the decision making process? At the end of the day who made the decision, did it bow down to one person's opinion or was a it a joint one.
Of the leads that did not convert - what happened? What were your sales tactics missing?
If you are having difficulty with your sales process and need some top tips from the experts contact us HERE and we'll be more than happy to help!
