Google is not only a search engine. It also owns a range of assets that provide marketers with SEO and analytics tools, social networking, and content creation opportunities. From SEO tools like AdWords and the Keyword Tool to office admin like Google docs, Google has an array of free products that will be sure to help you manage your online marketing and sales activities for your condo development. The top tools are:
Google AdWords
Google Docs
Google Keyword Tool
Google Alerts
Google News
Google Analytics
Google+
What is the Google Keyword Tool?
People enter keywords into search engines in order to find information and entertainment, conduct research and make purchases. As a condo developer, you want condo buyers to find you and your condo’s website when they make queries relevant to condo buying, essentially ranking at the top of Google's results pages. That’s why doing the right keyword research is essential and can help you attract more qualified condo prospects to your site. Even if you don't manage PPC (pay-per-click) campaigns, Google’s Keyword Tool helps you create a solid keyword research strategy by helping you track what keywords and phrases are popular in your line of business.
How does Google’s Keyword Tool Work?
You can do two things by going to the Keyword Tool website: 
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that
website.
How do I begin a Keyword Strategy?
Here at N5R, we take an in-depth review of your keyword phrases and suggest a list of phrases you may have missed. Let's face it—there are always a few keywords that you forget about or don’t realize people are using. Before you conduct any SEO work, never alone a PPC campaign, you must perform your Keyword Tool analysis.
Contact us today to get a complimentary Keyword analysis to ensure you're targeting your SEO efforts with the right keywords!
