On this episode of Condo Mastery, coming in from Hong Kong, real-estate mastermind Roman Bodnarchuk elaborates on the importance of understanding the cost per lead in your business. Companies to this day are confused or unaware of how much they are spending on their marketing efforts, specifically when obtaining leads. When the ratio of obtaining a lead exceeds the profit margins, then this becomes a systematic issue within the business. Tune in to learn, on Condo Mastery!