Many ad agencies work based on billable hours, not results. Roman Bodnarchuk, CEO of N5R.com, explains why this business model creates agencies that work extremely slow, taking weeks to do everything. N5R.com worked with IntraWest to complete 15 projects in 2 years.
How was that done? What would a better business model be for an ad agency, in order to work efficiently but produce high quality results?
At 0:41 - "We've come up with some better solutions, we've experienced this with a company called IntraWest..."
At 0:54 - "What they do, before they start any project they take all the stakeholders... for two whole days... 14 to 16 hour days" Everyone is there, architects, developers, and everyone makes sure they're on the same page.
At 1:23 - "In two days they come up with the whole plan and they execute it. That's how they did 15 projects in 2 years, we were a part of that."
At 1:32 - "Most developers don't do it that way. They do weekly meetings, they just stretch out everything... because that's how their business model is predicated."
At 1:52 - "Sales has to dictate the message. Sales has to tell the story behind this project, and designers and agencies just have to give us the tools to back up this story..."
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N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology."Our week with Roman was a game-changer for our business. Combined with the implementation of HubSpot, Roman has completely changed the operations of our sales and marketing teams for the better. He will be a friend and mentor of the Connekt business for many years to come." - Carly Aherne, Marketing Manager
