In this video from N5R's Condo Mastery series, Roman Bodnarchuk, CEO, explains why it can be helpful to tease a little bit of information at a time. Some buyers want all the information up front, but for most, it's a better idea to keep them engaged with piecemeal updates.
At 0:11 - "There's different stages you have to take the buyer through." Why shouldn't you give the buyer everything ready? The benefits of teasing a little bit of information at a time.
At 0:41 - "You can structure your sales process where it feels like they're a part of the process and getting input..."
At 0:58 - "The earlier you are in the sales process, you're blocking them from buying anything else."
At 1:20 - "It's like the Dating Principle again, the Starbucks coffee date should only take X amount of minutes, then comes the dinner, then the dating... I believe small little pieces over time, you'll have more success over time with more people."
At 1:57 - "The majority of buyers will get on side with you, with some information."
At 2:21 - "Think about Star Wars. [Movie studios] tease you ahead of time..."
Interested in N5R.com's Condo Mastery sessions? Enroll them to Condo Mastery University and give your sales team the skills upgrade they need.
N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology."Through our sessions, I was reminded, as you are when attending conferences or professional training seminars, hints as to how to control a conversation with a prospective buyer, with the aim of getting that important meeting. This I have used in recent days with effect. I look forward to gaining a complete understanding of the Hubspot CRM system and getting more out of our individual project databases!" - Chris McCauley, Project Consultant
