Sell to Women First
“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”
This blog entry is part of a mini-series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving our state of mind for results.
- Introduction: It’s not your market, it’s your marketing
- Get rid of negativity
- Always do your research
- Sell to women first
- Book the next meeting before they leave the room
Sell to Women First
Study after study has found that women control 92% of the purchasing decisions related to domestic life.
Focus on the decision-maker
Typically, women decide such things as:
- where to travel
- what type vehicle to drive,
- what furnishings to buy, and even
- what home to purchase.
When you watch the top salespeople in the world, they always seem to be focusing on the woman during the sales process.
If there is a couple or a family present, they always focus on the woman because they know that if they lose her, it’s over. As soon as she gets negative, the deal is done.
Learn more from my book
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
More from our blog mini-series: Blog Mini-Series, Part 5 of 5: How To Improve Your Sales State Of Mind For Results
