The world is changing. Just think about the tragedy that happened at the Boston Marathon, April 15th, 2013. This impacts all of us, every day, in terms of how we sell. September 11th, 2001, for example, completely changed business.
Change your conversation
In resort real estate, we were selling about $1 billion a year, but to keep this up our conversations immediately had to change. We never talked about investment after that.
Talk about lifestyle, not investment
Instead it was about lifestyle and quality of life. Still, for many years we watched the US real estate market fall every single month. How do you sell in that environment? You talk about pride of ownership. It’s about the clients’ home. It’s about their family. It’s about the greatest moments of their life.
Learn more from my book
The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!
