We tackled ways to increase the number of visitors to your site, now let’s tackle ways to drive leads. As I mentioned earlier, the key metric on leads is the conversion rate. Improve conversion rates and improve leads: It’s that simple.

The best place to start is by targeting high-traffic landing pages. Through a series of optimization exercises, you can double, or in some cases triple, the conversion rate on these already popular pages.

Of all the recommendations in this blog, this one is by far the fastest, easiest and most efficient way to improve lead generation, especially if your site already has decent visitor numbers. I’ve written a number of landing page optimization articles over the past couple of months, so instead of going over it again, here’s a link to a recent article on improving conversion rates on landing pages.