(Hint, it’s outbound)
This datapoint has stayed consistent year over year: Outbound marketing (paid advertising) is considered the most overrated marketing tactic. Regardless of what kind of marketer you are or where you’re from, outbound marketing is always rated as the most overrated.
In your opinion, what’s the most overrated marketing tactic?
In your opinion, what’s the most overrated marketing tactic?
Outbound is reported as the most overrated marketing tactic across geographies, though respondents in SEA and LATAM were not as emphatic compared to respondents in NAM, ANZ, and EMEA.
What best describes your level in your company?
There are some interesting variations based on respondent seniority. Paid outbound advertising is still rated the most overrated, but managers are more skeptical about social media, while VPs are slightly more likely to dislike PR/analyst relations tactics. VPs are also least likely to think SEO, email marketing, or sales enablement is overrated.
