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How does your company’s current budget for inbound marketing compare to last year’s?

There’s always room to improve the handoff between Marketing and Sales, and our data shows marketing and sales teams need to continually communicate and refine their SLA, even if there’s already one in place.

The handshake between Sales and Marketing tends to produce the most measurable results for a marketing team.

Over the past few years, we’ve established the challenges and priorities for
marketing and sales teams in the State of Inbound report. This year, we introduced a new angle in our study: do marketers believe in their organization’s marketing strategy?

What are your company’s top marketing priorities over the next 12 months?

The most challenging tasks facing marketers are generating leads and traffic, proving ROI for marketing activities, and securing budget.

   Marketers today are focused on converting the visitors they attract into leads and customers. Next is growing traffic to their website, followed by increasing revenue from existing customers (upselling).
   Clearly, the mandate marketers received is: “Keep the engine running” with a keen eye toward monetizing their marketing activities.

For the last eight years, HubSpot surveyed thousands of marketers and salespeople around the globe about their challenges, priorities, and strategies in marketing and sales. The result is a testament to the trends and growth of inbound, something you’re unlikely to find anywhere else.