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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
How to Get 10x More Leads this YearYes, I said it: a 10x improvement in leads. If you’re getting two leads a week, when your inbound marketing program is up and running you’ll be getting 20 leads a week. If you’re getting four leads a month, you’ll be getting 40. It’s a very attainable goal, and one we’ve delivered for countless clients over the past 14 years.
However, there are just as many CEOs, VPs of marketing and business owners who have attempted inbound marketing and not seen this kind of impact on their business. So clearly this isn’t as easy as it sounds. It’s not easy, but it isdoable.
These six tactics, if planned, implemented and optimized properly, will contribute to lifting your inbound leads by a factor of ten.
To make this as simple as possible (and to reiterate what we’ve been saying for years): Marketing is a mathematical calculation. If you want more leads, you have to move two numbers: website visitors and sitewide conversion rate. That’s it. So we’ll share three recommendations for increasing the number of visitors to your website and three recommendations for improving your conversion rate. Execute these properly and a 10x improvement in leads will be your reward.
Read MoreTopics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
Read MoreWith N5R’s Chairman and CEO, Roman Bodnarchuk explain some simple and easy techniques to help you marketing your real estate development the right way
Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, n5r
Topics: linkedin, Social Networks, social selling, social media, twitter, increase your sales, social seller
Creating Your Campaign AssetsOnce your plan is in place, you can start production on the asset or event at the center of your campaign.
Regardless of format, your rst step should be to create an outline in Google Docs. Start by guring out how you can organize information into di erent sections or chapters. Then, add bullet points beneath each section to highlight speci c examples and advice.
For a webinar, you might also want to include how long you expect it will take the webinar host(s) to speak through each section.
For something more visual, like an infographic, you can use the Drawing tool within Google Docs to create some initial sketches.
Again, the beauty of using Google Docs is that once you create your outline, you can easily share it with stakeholders to get approval and/or feedback.
If you are responsible for creating the content (or running the event), this outline will serve as your production roadmap. Use it as a guide as you esh out each section with information you gather via research and interviews.
Need to gather some contributions (e.g., quotes, pro tips, examples) for your campaign? You can use Google Forms to create and share prompts/questionnaires.
At HubSpot, we try to make our forms as speci c as possible, so contributors know exactly what we’re looking for (e.g., a piece of advice on X subject, written in less than 100 words, along with the contributor’s name, their job title, their headshot, etc.)
During this stage of managing your campaign, you’ll also want to create promotional images that you can use in emails, on your blog, and on social.
Use Google Drive to keep all of your campaign images organized and easily accessible. At HubSpot, we have a dedicated Campaign Images folder with sub-folders for each individual campaign:
And within those campaign-speci c folders are sub-folders for the di erent channels and platforms where particular images will be shared.
Using these sub-folders helps ensure that you’re always using the proper image dimensions when posting to di erent social channels.
Read MoreTopics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
Traditional Marketing is BrokenBuyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness.Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.N5R’s Sales and Marketing Platform
Built to complement the inbound methodology, Our all-in-one marketing software is easy-to-use and helps businesses grow. So, is inbound right for you? Let's explore the marketing funnel to see how an inbound marketing strategy and our software work together to solve business challenges.
Read MoreTopics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
6 of the best Gmail tricks you never knew existed
A few years ago, a Quora user asked the internet if they would share some lesser known Gmail tips. Over 100 answers later, the thread has become a surprisingly useful resource for anyone who uses Gmail on a regular basis.
Rather than ask you to sort through all 100+ answers, we’ve cherry-picked 6 of the most valuable tips and tricks from the list, all of which you can see below:
Use keyboard shortcuts
You have two email addresses
Find out who sold your email to spammers
Mail delegatioN
Compose in a new window
The best of Labs
Read MoreTopics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
A Campaign Approach
You might be thinking there’s a lot of work associated with an inbound marketing effort. That would be an astute observation. There is an incredible amount of work to be done to get all the necessary pieces of an integrated inbound marketing program together including all the blog posts, email, lead nurturing, video and educational materials. But all that work doesn’t have to be done at once. The best way to focus your efforts is to take a campaign approach to your inbound marketing. A campaign allows you to focus your marketing and content development efforts on a particular industry, service or targeted persona. The result is a concentrated effort that typically delivers improved results because your content is focused and direct. Campaigns are typically three to four months. An overall theme is created for the campaign.The messaging is specific based on industry, service or persona. A few high priority keywords or keyword phrases are selected and the content includes a high concentration of these keywords. The Trio of Offers is designed to be directly related to the campaign theme. Blogs and emails are focused on this campaign. Landing pages and call-to-action buttons are created specifically for the focused effort.Here is a representation of a real campaign for a national payroll services provider:Campaign Strategy: Focus on acquiring new small to medium-sized business clients who have a variety of payroll or HR needs.Target Persona: The business owner thinking about outsourcing their payroll. They are extremely busy managing their company. They might have an internal administrative person helping out with general HR or payroll processing issues. They have had some mistakes in the past and just want payroll to be processed without errors, on time and without their personal involvement.Campaign Theme: Payroll Personalized For Your BusinessSample NRO: Whitepaper – 9 Secret Challenges Most Payroll Providers Hope You Never Find OutSample LRO: Webinar – Tips And Techniques When Outsourcing Payroll For The First TimeSample DBO: No obligation, 30-minute call with a payroll specialist to discuss payroll processing at your company. Email Topics: Outsourcing Payroll Means You Get To Work On Strategic Issues For Your BusinessBlog Topics:1. What ADP And Paychex Don’t Want You To Know About How They Process Payroll2. 3 Tricks To Make Sure Your Payroll Is Perfect Every Week3. How A Payroll Specialist Works With You To Save You Money4. What Government Regulations Impact Your Payroll And What You Need To Do About itCampaigns provide two other success factors that can’t be overlooked. First, they allow you to set performance-based expectations at the start of the campaign. Metrics like website traffic growth, conversion rates and leads generated. As an example, for a campaign like the one above, you might look for 20% increase in website traffic month over month and a lead goal of 30 new leads over the course of three months.TIP : Working to continuously improve the performance of your marketing month over month is the fastest way to realize the kind of results worthy of celebration.
Read MoreTopics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014
