Toronto Condo Sales & Marketing

Our sales video series continues with a number that N5R.com produced for Lamb Developments Theatre Park. Last time, we covered the point of telling a story and showing prospects what a fully furnished interior looks like. This time, I want you to pay attention to the exterior shots. Not only are viewers shown the building, but the neighbourhood. When selling a condo, one of the most important things to do is sell the neighbourhood.

Our series of video examples continues with Lamb Developments The King Charlotte. Watch this closely and consider the finer points of selling a condo with a video, because similar rules should apply for static ads as well. The very first thing you see is a furnished room, not a floor plan or building exterior shot. Why? Because your buyers want to imagine what it's like to live in this condo. An effective sales video visually tells such a story.

In today's marketing world, you can't beat a great professional sales video. You can buy an HD camera for under $500 and put a simple recording on Youtube, the second most popular search engine in the world (behind Google, which owns and indexes it). If you pull out all the stops, this is the caliber of sales video you can expect. The only thing to do next is make sure the video circulates: social media, fan pages, blogs like this one.

Is your ad agency on the level? Are they giving you the whole story? Roman Bodnarchuk, Chairman and CEO of N5R.com, would like you to give this some serious thought.