News

HubSpot is pretty famous these days. Well, maybe not as famous as the Beatles or bicycles. But HubSpot is as famous amongst marketers as let's say... One Direction is amongst teenage girls. Just like teenage girls and One Direction, there are different levels of fandom. Please don't ask me to explain what would make someone go gaga over these pre-pubescent boys. But, maybe it's just that not every teenager gets to see One Direction live, up close and personal. I don't know. Probably taking this analogy too far. But, when my wife and I walked by them performing at a mall once, I saw firsthand how much their fans adore them. Most of the concerts I attended were in the 90s. So, it was new thing for me to observe. Anyway, the marketers who use HubSpot effectively are kind of like that. You can see it in the case studies.

Expecting people to buy a condo on their first visit to a sales office is like proposing marriage on a first date and expecting the person to say yes.

Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit – which means that 99% of the time your potential buyers are slipping away. They come in, hear a pitch and then they leave.

The sales process cannot end there. Studies have shown that it takes between 6 and 17 touch points to convert a prospect into a buyer, depending on market conditions. Up to 17 touch points!

How can you create an effective TouchPoint plan?
Begin by creating an actual plan that covers off at least 17 different
ways that a potential buyer’s interest can be maintained.