Our sales video series resumes with a look at what N5R.com did for Rain Condominiums in Oakville, an Empire community. The video adheres to previously mentioned rules--it shows furnished interiors and uses maps to reveal the surrounding neighbourhood. It also shows you an interview with the man behind the development, and it makes use of music and raindrops to create a feeling. Great ads need real emotional content. Both sides of the brain, logical and emotional, need some attention paid to them.