How to create a touchpoint plan that works? Here’s how.
First off, create an actual plan that covers off at least 17 different ways that a potential buyer’s interest can be maintained.Reaching out can take a variety of different forms – ads, website, phone calls, emails, return visits, and so on – but make sure they are numerous and use a variety of different methods to keep the momentum going. Also, write the plan down and ask salespeople to use it as part of their toolkit to keep track of how they’re staying in touch with leads.
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