Find out ways on how to overpass the main wrong ideas about social media to understand how you should use and adapted to your business to the social media.
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Recent Posts
Topics: seo, strategies, fan page, facebook, social media marketing, twitter
Topics: Muskoka, strategies, Hashtags, Seminar, social media, marketing, n5r, condo, twitter
Social Media Marketing Challenges - 2011Read MoreTopics: linkedin, Challenges, Questions, Measurement, Integration, Customer Engagement, Tweetdeck, Industry Report, social media, facebook, Social media platforms, Hubspot, marketing, twitter, 2011 Social Media Marketing
The first Chromebooks are now available for purchase.Read MoreDevices from Acer and Samsung are currently available via Best Buy and Amazon.com in the U.S. and at various online retailers in the UK, Germany, France, Italy, Spain and the Netherlands. The Chromebooks run Chrome OS and are optimized for the web.
Topics: Google, socialmedia, google chrome, gadgets, google social
Read MoreIt's evident that the evolution of social media has a clear impact on marketing. Here are some fun facts before lunch!
Topics: future of social media, advertising on socialmedia, effect of social media on sales
Topics: Condo Outlet, n5r blog, n5r case studies, condooutlet, n5r, Increasing Sales, Inbound
One size does not fit all – not in t‐shirts, not in lattes and certainly not in real estate.Read More
As a result one of the biggest mistakes developers make is to
use one brand statement to try to reach everybody. Those days have been replaced by highly targeted, individual marketing where all of your prospective buyers receive a marketing message that is specifically targeted to them.
If you have three different target groups, start with three different website addresses or URLs that focus the information on that particular group.
- Investors: want to know about the commissions, contracts and closings. The site should answer all of their financial questions about the rental market
- First time buyers on the other hand want to know that the area is young, sexy and hip. Their website should focus on these details and fresh imagery that would get their attention.
- The empty Nesters are usually looking for a lot of floor space, storage and two or three car garages. They will usually be less interested in financing as they will be selling another property at the same time and buying their new home with cash
Topics: direct marketing, developer's guide, real estate, marketing, Ebooks, Target Marketing
Read MoreThere is no denying it -The pace of change in our modern world is dizzying. Just close your eyes and think about life just ten years ago and consider how different things were then. A decade ago nobody had high speed Internet or HTML interfaces. There were no iPods, iPhones or BlackBerrys. Google was just coming out of Stanford and had yet to revolutionize the way the world shares access to information.
Back then nobody was tweeting or had a Facebook profile. And although cell phones were available, they were not everywhere the way they are now, and had only a fraction of their current capabilities. Ten years ago these tools were literally not available and certainly were not an integral part of the real estate marketing landscape. They are most certainly available now – and the challenge is that most developers are still not even using them.
The painful truth is that what sold your property a decade ago is terribly outdated now. Today, smart, skilled builders and developers are trying to market everything from multi‐million dollar developments to singlefamily residences using antiquated methods from the dinosaur age.
It is almost life altering when we present our results – our clients cannot believe that the things they thought were working best were not working at all, and the things they thought worked the least were actually generating 80% of their current business.Topics: real estate marketing, future of social media, developer's guide, Ebooks
Read MoreDemand for Condominiums among baby boomers has led boomers flocking to social media tools in staggering numbers.
A recent article in Zoomer Canada cites statistics that show that people over the age of 65 are adopting Facebook faster than any other age bracket. Further, the largest demographic cohort on Twitter is what we call the junior baby boomers - those aged 35 to 49. According to another survey, nearly half of Canadian boomers now utilize at least one social networking tool, and the number is growing rapidly.
The boomers truly are never a group to do things halfway, are they?
As the Zoomer article points out, the opportunity afforded by the boomers' increasing engagement with social media is huge for anyone hoping to market products (like, say, condos) to the group:Topics: condo investments, social media, facebook, Canada, Baby Boomers
Read MoreWhen I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
Topics: social media blog, inbound marketing, social media, facebook, social media marketing
