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In the age of personalization, rarely will you find that a single product can apply to every person in the same way. This is also true for real estate marketing. A single ad message won’t appeal to baby boomers, new couples and single mothers at once.
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An important part of your business is to keep yourself noticed. Nowadays, there are so many methods to advertise, especially online. Lead nurturing is a way to increase potential leads through sending automatic emails. It’s a great way to inform and connect with those in your database, while also building visits to your website.
N5R's Roman Bodnarchuk speaks in Hong Kong about the importance of lead nurturing:
Read MoreTopics: advertising, sales, generate leads, email, auto-email, lead nurturing
Flip through most condo sales ads and you’ll see the same thing: diagrams, numbers and renderings. Informative, technical and boring. These ads are cold and only inspire the architect or designer. This does not appeal to buyers who purchase property for countless reasons, all unrelated to square footage and floor plans.
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Social Media Mastery is Required
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“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”
Read MoreTopics: marketing to women, sales process
Your bottom line is selling real estate. The typical ad campaign won’t make that happen. You need a powerful, integrated sales and marketing strategy that will sell units quickly and cost effectively.
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