Digital Marketing Tip: Take Advantage of Local Facebook Ads!
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Topics: ads, digital marketing, facebook marketing
5 Things to Know Before Using LinkedIn for Online Advertising
Read MoreTopics: linkedin, advertising on social media, online marketing
Top Digital Marketing Trends of 2015
Creating a human experience online
While digital marketing has always been about focusing on your target audience, now it's more important than ever before. Both Google and Facebook have been pushing organizations to focus on user experience, such as engaging with customers online and creating relevant content, rather than being promotional.
Read MoreTopics: mobile, social media marketing, digital marketing
Words Every Salesperson Should Live By For Lead Conversion
While the body language and tone of voice you use can make or break your success with prospects, what you say still plays a big role in the sales process. Here's our list of the top five words every salesperson should use to interest potential buyers in what you're selling and improve lead conversion.Read MoreTopics: sales, lead generation
Finding the Right Real Estate Marketing Strategy
I once worked on a project in a place called Jacksonville, Florida. I don’t like to say that I’ve represented a lot of really gross projects, but this one was just disgusting and it was in a terrible area. I only did it because the developer is a very successful developer in Toronto and he asked me to do him a favour. The market was crashing in the US and he needed to sell this development and get out. When I went to visit the project I was afraid to get out of my car. The area was just not very nice. I knew immediately that the only thing we could do was market to people that already lived in this area. At least they wouldn’t be shocked when they visited the units.
Read MoreTopics: real estate marketing, advertising, marketing strategies
Using Inside Sales to Call Your Database
If there is one sales software company that I would recommend it’s insidesales.com. It’s a fantastic company and you can sign up for a 30-day trial for free. They have the greatest research and the most amazing information about selling.
What’s really excellent about their system is that it allows you to upload your entire database. If, for example, you have 300 leads, you would normally have to manually dial up 300 people. Obviously this is a long, drawn-out process and the reality is that only 10% of those leads would answer.
Read MoreTopics: marketing database, phone calls
The Right Sales Team for Working Leads
The project was called Westmount Grand. It was a 77-unit building in an area called Waterloo, Ontario. Waterloo is where they make the Blackberry smartphone, and it’s a growing city. All of the big tech companies are there and the universities are very well known. It’s a great place, but that market hadn’t seen a luxury condominium before Westmount Grand.
Read MoreTopics: condo sales, sales teams
Ramp Up Your Sales and Marketing Strategy
Read MoreTopics: Sales and Marketing, Condo Mastery, condo developers
Why Use CRM (Customer Relationship Management)?Read More
