Last year I spent a day at Google Headquarters and I learned all sorts of interesting things. Number one, the average Canadian viewed 10.8 websites, like blogs or review sites, before purchasing anything. Hats, t-shirts, sneakers, not just real estate but anything at all. It had more than doubled in one year from the previous mark of 4.7, probably due to the rise of the smartphone. Here are three points I want to make about Google and why it is more important to your condo project sales and project marketing than ever before.
