Our world now moves faster and faster thanks to the information age.
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N5R produced this corporate video for Brad Lamb's new King Charlotte condo project, which is currently being constructed in the King West neighborhood of Toronto. Check it outRead MoreTopics: king charlotte, brad lamb, marketing, toronto, n5r, condo
We are currently holding a contest with Condo Outlet and Design Solutions where you have a chance to win a furniture set valued at over $10,000, a trip for 2 to The Balmoral in Nassau, Bahamas or a ticket to the upcoming Condo and Property Show. All you have to do to enter is head over toRead MoreTopics: design solutions, marketing, n5r, condo outlet contest
The brand new episode of the N5R produced Condo Outlet TV Show is now online and free to watch. Check out the video below for the best information on Condos in the GTA.Read MoreTopics: advertising, tv show, real estate, marketing, toronto, n5r, condo, outlet
Check out the new project N5R is working on with Absolute World to promote their penthouses. This video features a tour of the buildings amenities and an interview with the architect, Mark Zwicker.Read MoreTopics: absolute world, marketing, toronto, n5r, condos, condo, mississauga
Read MoreYou've got your facebook, twitter, and social networking sites up and running. You even have found ways to use social media to connect with condo prospects, nurture leads, and continue the conversation with buyers. But, it's not time to rest on your 2011 laurels.
Topics: facebook timeline, Google, read estate marketing, social media, n5r
Read MoreLinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven't seen it yet, you're sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let's take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.
Topics: n5r blog, marketing ideas, linkedin, linked in, marketing, n5r, online marketing, online media
Read MoreEvery Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. Here’s what the media had to say the week of December 19th, 2011:
Topics: toronto condo news, news roundup, n5r
Read MoreIn my previous post, we talked about all the reasons why online video can be your best sales tool when it comes to selling your condo development. I hope that you’re convinced of the power of this condo marketing tool, so let’s go through the steps to strategize and produce your very own digital video that can deliver your best sales presentation 24 hours a day, 7 days a week!
Developing your Video
#1: Set your objectives for your video. Obviously for condo developers, your video should sell the condo. Also, determine what role will the video play - do you want to build awareness of your condo project, increase “direct traffic” to your condo website, or grow your YouTube Channel’s subscribers. This will affect how you’ll ultimately market your video. Take inventory of all your creative assets that you have on-hand, including photos, logos, or proprietary images.Tip: I recommend an interview-style format for your first foray into video, where the main role is given to your property and one main spokesperson (either the condo developer or a narrator) - as opposed to gimmicky characters.
#2: Find a video professional. Unless you have a video guru on your team, you’ll need to find a professional to actually tape, edit, and produce a final cut. Here at N5R, we’ve years of experience creating and marketing videos for top condo developers, so we’ve created a streamlined process that can produce a video in little time and it's relatively inexpensive when you compare traditional media costs. Not only will a video pro have the right equipment, they know how to take advantage of video’s ability to appeal to both audio and visual senses, ensuring that your video has powerful, emotional content that people love to share.Tip: Be sure to include the video pro in an initial brainstorm meeting with your team in order to create a storyboard, which is a sequential breakdown of the story that you want to tell. Everyone should agree on the storyboard and official script before filming starts.
#3: Produce and Edit the video. Usually it takes 2-3 days to tape a professional video, depending on how long the video storyboard is, travel time, and number of people being interviewed.Tip: Five (5) minutes is an excellent length for a YouTube video. You can re-cut 2 or 3 shorter segments that can tease the viewer to watch the full video. And, don’t forget to make a strong call-to-action that motivates an action from the condo prospect e.g. register, e-mail newsletter, facebook ‘like’, etc.
Now that you know the steps to creating an amazing video, you need to market it, which we’ll talk about in an upcoming post!
Email me to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, The CondoOutlet TV Show, every Monday/Thursday @ 6:30pm on Ch 21 (Toronto, Rogers). Watch a selection of videos we've done for recent clients including King West Condos below.
Topics: video production, online video, condooutlet tv show, n5r
