CAMBRIDGE, MA, August 20, 2013 (ADOTAS)
At the INBOUND 2013 Conference in Boston on August 20th in front of 5,000 marketing professionals, co-founders Brian Halligan and Dharmesh Shah introduced the next generation of HubSpot’s inbound marketing platform. HubSpot’s integrated suite of tools delivers relevant content that has been optimized for personalized interactions across every marketing channel, including email, website and social media.
Topics: inbound marketing, inbound marketing toronto, Hubspot, signals, Content Optimization System, COS
By Tomio Geron, Forbes Staff.
In both the consumer and business buying context, people are no longer responding to sales tactics like banner ads, cold calls and emails. Instead, people are searching for information on purchases on Google or blogs, or going to a company’s website. That “in-bound marketing” is where HubSpot comes in, aiming to serve up the best content and tools to draw in buyers once they hit Google or a company’s website.
Topics: inbound marketing, linkedin, Hubspot, signals
