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5 Reasons Why Software is Taking Over Your Industry

Posted by Roman Bodnarchuk on Tue, Aug 23, 2011 @ 12:08 PM

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Let us start this off with a bang... Did you know that over the past decade the number of people that use the Internet has risen from just over 50 million to over 2 billion? Or how about the fact that the software industry as a whole is now worth over $60 billion - up from $30 billion just over 5 years ago.

To speak of this software revolution as a ‘bubble’ is utter nonsense in Marc Andresseen's opinion, founder of Netscape, plainly for the fact that software companies now have lower start up costs and a huge market in which to display their services. In short it is only a matter of time before our global economy as whole, is digitally wired - every software geek’s vision!

1: Don’t believe it? Take this into account, Groupon, an online direct marketplace or ‘reseller’ generated over $700 million in revenue in 2010. The company had only been in business two years - would you want to be up against this monster?

2: It has been ten years since Borders handed over control of their online book sales to Amazon after deciding they were ‘unimportant’. Where are they now?

3: Disney - yes the worldwide film merchants, bought Pixar, the animated software company, simply to stay present in the area of animated movies.

4: Zynga, the creators of ‘Farmville’, that ever so popular Facebook game just released their first quarter revenue - a snip at $235 million.

5: Finally, and probably the biggest deal that has occurred this year, in May, Skype, the fastest growing telecom company was bought for a whopping $8.5 billion by Microsoft who perhaps felt like they were being left behind with the likes of Salesforce.com and Dropbox appearing on the market. That by the way was $8.5 billion in cash.

These are big numbers, big enough to change the world, it’s outlook, it’s economy and it’s future - for the better. According to Marc, ‘software is eating the world’, a trend to him, that couldn’t appear more positive or better timed.

Want to find out how to make this work for your company in your industry? Download our free E-book here which will give you the ten essential strategies you need to know to improve your marketing in this software driven world!

 

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Topics: inbound marketing, real estate marketing, marketing stragies for sellng your home, real estate investment, Customer Engagement, social media future, online marketing, innovative marketing tools, Ebooks, digital marketing, developer ebook, Marc Andreessen, 5 reasons why software is taking over your industr

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