Toronto Condo Sales & Marketing | N5R Blog

Ramp Up Your Sales and Marketing Strategy

Posted by John Meagher on Mon, Sep 09, 2013 (360 PROPERTY GROUP) :

I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.

Selling your new condo development online is more than building a flashy web site with lots of pictures of your model suite and floor plans. While these are must-have tactics in bringing your condo brand to life online, it's just the beginning. The power of the web can give you a competitive edge over other condo developments just by starting with these 5 ways to sell your condo development online:

Toronto condo developers rely on printed marketing materials to sell their new condo projects, especially during pre-construction when there is nothing tanglible to show a prospect. Now, in addition to distributing brochures at meetings, trade shows, and sales offices, you can get more bang from your buck if you market this gorgeous brochureware online by posting them on your site, emailing prospects, or linking from your facebook page. And, the best part of putting your brochures online is that search engines capture all the text in your document, which could potentially help your search engine optimization efforts!

Did you know that Canadians love YouTube? According to comScore Video Metrix, 67% of Canada’s total population viewed more than 5.1 billion videos online, with the average viewer watching 232 videos in February 2011. WOW! And, a lot of that traffic was on YouTube. So, my question to you:

Have you created a short engaging video of your new condo development and have it uploaded on YouTube, ensuring that it's properly tagged so that your target audience can find it?

If you're afraid that video production is too expensive, think again. Digital video production can be a cheap and cheerful experience if you know how to do it. Here at N5R, we've produced several online videos for our clients, including Tridel, Plaza, Empire Communities and Brad Lamb. We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems. This lets us tell a story using the full media experience with discussions, testimonials and footage that send a powerful selling message to buyers. Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.

Email me (roman@n5r.com) to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, every Monday/Thursday @ 6:30pm on Ch 21. Watch a selection of videos we've done for recent clients:

We all know that Canadians love their mobile devices. Condo real estate buyers and investors are professional, busy people, and a great way to start a conversation with them is right in the palm of their hand.

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Ramp Up Your Sales and Marketing Strategy

When Size Matters

Why "Spray and Pray" Marketing No Longer Works

5 ways to sell your condo development online

Yes, you can make your printed marketing materials digital!

Online video made easy - bring your new condo development to life

One Simple Mobile Marketing Tactic for Condo Developers

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