Ramp Up Your Sales and Marketing Strategy
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Topics: Sales and Marketing, Condo Mastery, condo developers
I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.Read More
Topics: landing page, project marketing, digital marketing, condo developers, digital age
Read MoreToronto condo developers rely on printed marketing materials to sell their new condo projects, especially during pre-construction when there is nothing tanglible to show a prospect. Now, in addition to distributing brochures at meetings, trade shows, and sales offices, you can get more bang from your buck if you market this gorgeous brochureware online by posting them on your site, emailing prospects, or linking from your facebook page. And, the best part of putting your brochures online is that search engines capture all the text in your document, which could potentially help your search engine optimization efforts!
Topics: Hubspot, marketing, n5r, condo developers, print brochures
Read MoreWe all know that Canadians love their mobile devices. Condo real estate buyers and investors are professional, busy people, and a great way to start a conversation with them is right in the palm of their hand.
Topics: mobile, condo developers, short code
