One size does not fit all – not in t‐shirts, not in lattes and certainly not in real estate.
As a result one of the biggest mistakes developers make is to
use one brand statement to try to reach everybody. Those days have been replaced by highly targeted, individual marketing where all of your prospective buyers receive a marketing message that is specifically targeted to them.
If you have three different target groups, start with three different website addresses or URLs that focus the information on that particular group.
- Investors: want to know about the commissions, contracts and closings. The site should answer all of their financial questions about the rental market
- First time buyers on the other hand want to know that the area is young, sexy and hip. Their website should focus on these details and fresh imagery that would get their attention.
- The empty Nesters are usually looking for a lot of floor space, storage and two or three car garages. They will usually be less interested in financing as they will be selling another property at the same time and buying their new home with cash
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Topics:
direct marketing,
developer's guide,
real estate,
marketing,
Ebooks,
Target Marketing
When potential buyers see a line of people waiting at one of the location and not at the other, they assume the busy one is superior, and then they follow the crowd.
It is a phenomenon known by many names ‐ pack mentality, peer pressure, following the herd – and it plays an absolutely critical role in selling real estate.
You can make the herd mentality work for you:
The idea is to bring together a group of qualified prospects interested in the same property, thus creating a sense of urgency.
When buyers compete for real estate, almost like in an auction setting, the fear of loss will often compel him or her to buy much faster. Creating urgency creates a competitive environment that helps property sell.
Considering having a launch party?
- Think about hosting in a smaller venue than you might actually need. That way potential buyers will feel the squeeze, both psychologically and physically, when surrounded by a group of people all interested in the same thing.
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Topics:
real estate marketing,
real estate,
marketing,
launch event
By Katherine Bialczyk
Is it a good idea to invest in real estate? Buy a cottage in Ontario? Or is it better to sit back and wait for the “economy” to correct itself? Well, for those of you lucky enough not to endue lectures about Adam Smith’s “Invisible Hand”, I will give you my two cents on the topic.
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Topics:
2011 real estate,
Condo Outlet,
condooutlet,
condominiums in toronto,
buy a condo,
buy a home,
real estate investment,
condo investment,
housing market,
investors,
investment toronto,
investment,
Condos Investment,
Cheap Deals,
real estate,
n5r,
condos,
condo
"More than just great coffee and white sandy beaches, Costa Rica is attracting a new type of investor, but they’ll have to go by way of The Four Seasons first".
Topics:
costa rica,
free seminar,
Hacienda Matapalo,
real estate,
n5r,
Canada,
home
Homeowners and real estate investors can finally be optimistic as changes are occurring in the housing market. The S&P/Case-Shiller home-price index that declined for the fifth time to 1% in December makes buyers or investors positive to purchasing or investing in real estate. People can buy homes in the current real estate situation, as the payment for a house is equal to 19 months income for an average family. Michael Larson states, “Pricing is down so much in some markets that when you analyze renting versus owning it makes much more sense to own.” The fact that housing prices are equivalent to a 2 years income instead of 4 years and cost cut down by 5% makes real estate affordable and attractive. At this point, one will be better off buying a home, rather than renting but it’s all about the timing. Investors buying houses and paying in cash indicates the market is nearing a bottom. One doesn’t necessarily need to buy a house to gain from the real-estate rebound. Financial investments like stocks, mutual funds are great options to benefit from the rebound.
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Topics:
2011 real estate,
housing market,
investors,
housing prices,
real estate,
real estate investor
The real estate industry is an ever changing, ever expanding market, and diving into this realm can be overwhelming. This is due to the huge variety of information, new technology, and new opinions and ideas that constantly surface. The best way to deal with any anxieties you have in the industry and questions about things you don’t understand is to have a strong network of people and places you turn to in order to receive a helping hand. So we at Apartment Talk have decided to compile a list of the blogs and bloggers whom we have found to be particularly helpful on our journey through the real estate and property management industry (in no particular order):
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Topics:
social media blog,
Roman Bodnarchuk,
social media,
social media marketing,
real estate,
n5r,
2011
Topics:
n5r blog,
n5r case studies,
website optimization,
buy a condo,
real estate investment,
web site optimization,
social media,
social media future,
HubSpot Tips,
real estate,
marketing,
condos,
advertising on social media,
online marketing,
Ebooks,
Inbound,
Webinars
