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Topics: Sales and Marketing, marketing automation, Artificial Intelligence, Future Trends, Solutions
Topics: Roman Bodnarchuk, Attracting Canadian Buyers, Sales and Marketing, sales, new features, marketing, marketing automation, business, sales goals, Artificial Intelligence, AI trends, AI
IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts. Breaking this week, the campaign is the latest example of how Toyota agency-of-record Saatchi & Saatchi Los Angeles is using what it calls “creative programmatic.”
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Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinseyGlobal Institute report finds realizing automation’s full potential requires people and technology to work hand in hand.
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Property firms see continued demand for single-family homes from millennials, ageing boomers who don’t want to buy.
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