1) The best influencer marketing campaigns are on YouTube
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Shopping manuscripts to publishers is no different than trying to do business with a client. Imagine you get into an elevator with an editor, or an agent. You have 30 seconds to sell them your book before the elevator reaches their floor.
Read MoreTopics: sales, marketing, credibility, selling, elevator pitch, customers
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Author Jeff Kinney spent eight years writing his first Diary of a Wimpy Kid book only to have it rejected by multiple publishers. Abrams finally gave him a chance and there are now over 115 million Wimpy Kid books in print (not to mention the movies).
Read MoreTopics: Achievement
