Condo developers say one of the biggest challenges to selling a condo property during pre-construction is bringing the property to life. Without a shovel yet in the ground, how can your target audience see the building, hear your vision, and learn what makes your condo unique? And there's no better way to break through the clutter of all the condo marketing noise happening in Toronto right now than producing your own online video. Why online video?
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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency
Read MoreDon't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show.
Topics: condooutlet.com TV show, condo show
Read MoreOnline marketers have known that the general population usually follows a similar visual path as they visit any web page. How do we know this? Called heat mapping, this technology tracks the eye's movements of a person as they view the contents of the web page. The results are astoundingly homogeneous across the online population and have influenced many web site re-designs, usability testing, and content decisions. Did you know that most of your site visitors follow an "F" pattern as they scroll your web page? You can find out more at HubSpot or Crazy Egg.
Topics: Google, heatmapping, usability testing, social media, twitter, online marketing
Read MoreEvery Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market.
Topics: condo news, toronto condos, condo market, urbanation, Metro, The Star, The Globe and Mail
Read MoreLooking to furnish your new condo, but can't afford that designer price tag, or the cost of an Interior Designer? Look no further, Design Solutions finally has the answer. Designer living with an economical cost!
Topics: toronto, designer, interior design, cost effective, furniture, condo living
Read MoreDon't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show.
Topics: toronto, condooutlet.com, condo show
Read MoreSelling your new condo development online is more than building a flashy web site with lots of pictures of your model suite and floor plans. While these are must-have tactics in bringing your condo brand to life online, it's just the beginning. The power of the web can give you a competitive edge over other condo developments just by starting with these 5 ways to sell your condo development online:
Topics: condo sales, selling condos, condo developers
Read MoreSocial media has certainly become mainstream in the past two years and 2011 was a year of phenomenal growth for Twitter, LinkedIn, and YouTube particularly. A 2010 study by Comscore found that Canadians rock when it comes to social media usage:
Topics: YouTube, twitter, 2011 Social Media Marketing, trends
Read MoreTwitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.
Topics: real estate marketing, social media, twitter
