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What is really going on in Toronto’s real estate market place?

Brad Lamb walks Toronto residents through the real estate market they are living in.

We are not going to do a very good job creating semi or detached homes anywhere close to the city. In the 416 we will not be able to add to the existing stock of houses ever again as all the land is developed. The supply is fixed in the 416 and very limited in the 905. The demand for homes is going up every year. Population growth guarantees higher prices forever, with occasional moments of recession and panic. During a recession, prices will fall but only momentarily, creating an amazing buying opportunity. The condominium market is a bit of a different story. Some think that it is due for a fall. I believe that prices are set to soar. Land in central Toronto has become scarce and very expensive. Condominiums have remained very affordable. Most development land that remains consists of sites with under utilized buildings or assemblies of multiple properties. Both options are typically seen in fully developed expensive cities (like London, Hong Kong, New York, Paris etc). This is what Toronto is becoming; an expensive international city. Local, federal, and provincial levies and taxes continue to drive development costs higher. This combination of fees and taxes currently eats up approximately 25% of the cost of new high-rise new housing in Toronto. It is only going to rise. Green technologies and other new building code initiatives like fully sprinklered buildings and ground water taxes are adding additional costs to high rise housing. Currently, the cost of delivering a high rise in Toronto before profit is edging close to $600 per square foot. In some areas, it is closer to $800 per square foot. Keep in mind that this is the cost of creating high rise homes. New sales prices must now commonly be $700-900 per square foot (PSF) to allow for a reasonable development profit. The MLS condo resale market will see a 10-15% increase in sales volume this year. It will be a record year for sales. I believe prices will rise 5-10% this year in the resale condominium market. Over the last 5 years, we have seen a more stable 2-3% increase in prices, I believe that scenario is now over. Detached and semi-detached homes will appreciate 10-15% this year and sales will be up 10-15% in volume largely because so little will come up for sale. An interesting statistic that I follow is the number of condos for sale in C01, C02, C03, C08, C09, C10, C11 (an area bounded by DVP-Eglinton-Dufferin-Lakeshore). The volume of condos for sale in the region is down 14.5% this year and the volume for rent is down by 32.3%. This all points to significant increases for both sale prices and rental rates. Condo rental rates will rise 5-10% this year alone. There are not enough condos for sale or rent in central Toronto. It is currently particularly difficult to find a condo rental in any part of the GTA.
 
Now, some of you may believe that interest rates are going to rise and rain on the parade. That is not going to happen any time soon. Low rates are here for a long time. I believe at least 5 more years, perhaps 15 years. Even when rates start to rise we will stay in a low interest-low inflation environment for a long period of time. When interest rates rise it will be gradually. Governments are huge borrowers. All the municipal, state, provincial, and federal governments around the world are essentially bankrupt. Higher interest rates makes the situation worse. I cannot see any country intentionally bankrupting itself through a high interest rate policy.
 
2016 is going to be a very big year for Toronto real estate. Prices will be significantly higher in all areas and categories. Volumes for resale homes will smash last year’s record by 10%. Average prices will soar by 10%. New condo sales will stay robust with demand outstripping supply. Toronto will continue to be a hot spot for international money as it will continue to be considered a safe haven for money and investments.

Get the 2016 Developer's Guide. It's made by us, the people who sold 367 condos in 90 minutes, and it's only a matter of time before your competitors get their copy. Take the initiative, and click the image below:

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Topics: condo sales, phone calls, email, day, condo sales 2016, 2016, sales plan 2016, new home sales plan 2016, sales strategy 2016, 2016 developer's guide, pre-construction sales, pre-construction sales strategy 2016, new home sales 2016, new home sales

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Sales Techniques, Matching & Mirroring
o   Matching the way your client sit to build rapport
o   Speak the same way & voice tonality with client
o   Pay attention to your client - try to pay attention to their workplace to see what intangible things they like or dislike, how they deal with work and etc.
o   Make friend with their secretary/ PA
o   When doing presentation, focus on the key people but do not neglect others
o   Remember the sales staffs are important too because if the sales people buy the idea, marketing has to do it
o   Future pacing your clients
o   Breakfast meeting, lunch & learn meeting, wine & cheese meeting, webinars
o   Follow up closely – call, voice mail, handwritten note, email, meeting… (average 17 touch points to make sales)
o   Shorten the touch points and don’t take too long to revert or follow up
o   Share success stories
o   Visualise what you say : 12X bigger than Bkt Jalil Stadium (Allibaba website)  we can put your project in front of the eyeballs
o   Show and tell, let client see what you present
o   Use different words to get them excited
 
We should control the conversation by asking!
 
Here is the discussion on how we can 2X up our sales in 30 days:-
§  2X up activities to meet and propose to clients
§  Get more prospects
§  Work longer but have to be in smart way
§  Back to basic – 80/20 rules, focus on the 20% big spenders
§  Attend more property events 
§  Be persistent (like a kid, never compromise untill they gotten what they wanted)
§  Build trust (sending hand written notes/ cards, do exactly what you promised them)
§  Create urgency (how to sell your inventory faster)
§  Strategic plan
§  Focus on most expensive and highly effective product
§  Be positive always
§  Upsell to existing clients
§  Make your daily, weekly & monthly game plan
§  Be a problem solver and attend to your clients need
§  Be responsive (respond immediately)
§  Integrated solutions (is like a whole meal deal, don’t forget to include case studies)
§  Prioritize your tasks
§  Brainstorming session between teams
 
Review – what was your goal yesterday, what did you achieve and what is your goal today?
 
 
 
 
 
Download It's Not the Market, It's Your Marketing

 

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Topics: Sales and Marketing, sales, sales leads, Leads, real estate, marketing, Roman Badnarchuk, lead generation, Sales Training, N5R Sales Training, marketing agency, Top condo sales trainers, 2014

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Traditional Marketing is Broken
Buyers are taking control and tuning out impersonal and interruptive  old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness.
Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by  aligning your content with their interests.

N5R’s Sales and Marketing Platform

Built to complement the inbound methodology, Our all-in-one marketing software is easy-to-use and helps businesses grow.  So, is inbound right for you?  Let's explore the marketing funnel to see how an inbound marketing strategy and our software work together to solve business challenges.
 
 
Download It's Not the Market, It's Your Marketing

 

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Toronto
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Suite 200
Toronto, Ontario
M5R 1C1
(416)220-5314

roman@n5r.com

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