Topics: phone calls, email, condo social marketing, condo social selling, online communication, marketing strategy 2016, sales strategy 2016, marketing plan 2016, condo marketing plan 2016, pre-construction marketing strategy 2016, pre-construction sales strategy 2016
Since N5R began its work in real estate 15 years ago, the world has changed massively. In a short period of time, technology has transformed how we communicate and how we conduct business. What you were using for your sales strategy just five years ago will not work today. Customers want information fast and it’s up to you to give it to them.
Read MoreTopics: sales, phone calls, email
Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
Topics: linkedin, sales, social media, facebook, marketing, project marketing, email